Utah Office of Tourism hosts a roadshow in Mumbai & Delhi from January 16-20
by EVENTFAQS Bureau Industry Watch | January 25, 2023 | News
Utah Office of Tourism Roadshow
Utah office of Tourism organised a series of roadshows and media meet in Mumbai and Delhi from January 16-20, with the aim to deepen existing partnerships and foster new ones with tourism stakeholders, airline partners, local travel trade and media community.
The events were attended by the Utah Office of Tourism team – Rachel Bremer, Global Markets Director and Zach Fyne, Global Markets Specialist. The events also saw officials from U.S. Commercial Services marking their presence. Commercial Officer David Pasquini and Ruma Chatterjee were present in Mumbai, while Commercial Attaché Debra Martin and Aashima Sachdeva attended events in Delhi.
Zach Fyne said, “Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we’ve been thrilled to take on. Our India in-market representatives at AVIAREPS have spent 2022 traveling across the country and beyond to create the right brand awareness by organizing Sales Trips across Delhi, Hyderabad, Bangalore, Kolkata, Punjab and Mumbai; conducting Trade Roadshows across Gujarat, Chennai and Pune and participating in conference like OTM, SATTE etc. Apart from this, partnering with affluent consumer media platforms and maintaining a presence on the India-targeted social media platforms have been instrumental for them in reaching the consumer market.”
He further added, “We will be continuing to focus on the leisure market as our main target in the market with a special emphasis on experienced travellers to the United States that already have a U.S. visa and are open to exploring the beautiful scenic landscapes of the American West.”
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The roadshow was organised with the aim to deepen existing partnerships and foster new ones with tourism stakeholders, airline partners, local travel trade and media community.