Marico announces the all-new ‘Saffola Soya Bhurji’; A never seen before Snack It Up Cook-off event

Industry Watch | January 13, 2023 | News

Marico Saffola Soya Bhurji Kunal Kapur Rannvijay Singha Snack It Up Cook-off event

Marico, one of India’s leading FMCG companies unveiled the all-new Saffola Soya Bhurji, never-seen-before Snack It Up Cook-off event - A live competition between 10 of the most popular bhurji chefs from across the country. Kicking off this event on a higher note, Chef Kunal Kapur along with Rannvijay Singha launched the highly-anticipated product as a healthy yet tasty snacking solution thereby unveiling the secret to #NoMoreChotiBhookh across all age groups.

The event successfully concluded with the announcement of the winner and an exclusive Soya Bhurji Cook Book by Kunal Kapur along with many other social media creators that were present at the event. Noor Ahmed and Premji were announced as winners of the ultimate cook-off challenge.

Kunal Kapur, Celebrity Chef and Brand Ambassador, said, “I’m thrilled to be a part of this unique event with Saffola that has introduced Soya Bhurji, a game changer in the Indian healthy snacking market. Bhurji has always been a personal favorite and can be incorporated in almost any recipe making it more flavourful and scrumptious. It was indeed an honour to have judged this cook-off and I offer my heartiest congratulations to all the participating chefs.”

He further added, “Indian consumers today are looking at convenient, ready to eat healthy yet tasty snacking solutions. The Snack It Up Cook-off and the newly unveiled Saffola Soya Bhurji Cookbook with exclusive recipes was a great example to showcase the taste and versatility of the new product that is all set to satiate our hunger pangs keeping us fuller for longer thereby ensuring #NoMoreChotiBhookh!”

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Chef Kunal Kapur along with actor Rannvijay Singha unveiled the all-new Saffola Soya Bhurji along with 10 of the best bhurji chefs at the majestic Taj Palace to beat all-day hunger pangs.

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