Bacardi in India launches ‘LEGACY COLLECTIVE’, brings made-in-India brands under one umbrella

Entertainment | January 10, 2023 | News

Bacardi in India Ranbir Kapoor LEGACY COLLECTIVE

Bacardi in India announced the launch of LEGACY CLLECTIVE, a one-of-a-kind e-commerce platform that is bringing together Indian made brands under one umbrella. The platform will be host to an exclusive selection of homegrown Indian products, with the aim of crafting a new legacy for the future of lifestyle in India. Ranbir Kapoor to represent this platform that comes as a celebration of those disruptors, innovators, and changemakers who are on their journey towards building their legacy as they pave their path to success.

LEGACY COLLECTIVE presently features three distinct brands: Isak Fragrances, The Postbox and the Jaipur Watch Company.

Ayaesha Gooptu, Head of Domestic Brown Spirits, Bacardi in India said, “The LEGACY COLLECTIVE aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievement. Consumers today want to build their own name, their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform.  Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the LEGACY COLLECTIVE’s brand philosophy – someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success.”

Commenting on his association with the LEGACY COLLECTIVE, Ranbir Kapoor said, “I am thrilled to be partnering with the LEGACY COLLECTIVE. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with – as it stands for building one’s own legacy in their own individualistic way.”

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Ranbir Kapoor joins as the face for the e-commerce platform, that aims of crafting a new legacy for the future of lifestyle in India.

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