The multi-genre music and experiential destination 'Vh1 Supersonic' is back with its 2023 Edition!

Entertainment | January 9, 2023 | News

Budweiser Beats Vh1 Supersonic Nexa Viacom18

Vh1 Supersonic, the much-anticipated multi-genre music and experiential destination is all set to return on February 24 to 26 at Mahalakshmi lawns Pune, celebrating all things music, food, art, fashion and gaming!

Viacom18’s marquee property, Vh1 Supersonic 2023 has not only onboarded sponsors and forged partnerships with the category leaders across sectors, that transcends genres, boundaries, cuisines, artists, and experiences, all at one place! With Budweiser Beats on board as the Title Sponsor, with them curating multiple one-of-a-kind experiences across the festival like bringing back the much loved Budweiser Beer Garden along with their very own Techno & House stage.

Mahesh Shetty, Head Network Sales at Viacom18 Media said, “As one of the biggest multi-genre music and lifestyle festivals in the country, Vh1 Supersonic has evolved into an unrivalled cultural phenomenon. It has established itself as one of the premiere destinations for youth brands to reach their target demographic. Our seamless brand integrations keep us ahead of the game; leading global brands like Budweiser partnering with us once again as well as partners like NEXA and JBL joining us in this journey is a sterling example of the success of Vh1 Supersonic each year.”

Gaurav Mashruwala, Business Head, Viacom18 LIVE said, “For over a decade, Vh1 Supersonic has carved an unequivocal legacy for itself, becoming synonymous with an exceptional experience that combines music, love, food and art. It continues to cross benchmarks with phenomenal support from like-minded brands. Our Superfam can look forward to an unrivalled new edition, across multiple consumer touchpoints, thanks to our incredible support systems - our partners and their distinguished offerings.” 

Vineet Sharma, VP Marketing, South Asia, AB InBev said, “Vh1 Supersonic has come to be known as one of India's most iconic music festivals with its larger-than-life experiences, genre-defying music and as an established culture-shaper. These are tenets that strongly resonate with our brand, and we're thrilled to be collaborating again to bring back the newest edition of the festival, after a 2-year wait. We will see the return of some of Budweiser's most coveted experiences at Supersonic, but beyond that, with Budweiser Beats, we promise to level up the energy with new and unforgettable moments for fans and festival goers to enjoy the music this year.”

Nikhil Chinapa, Festival Curator, said, “We're been away for two difficult years and we’re thrilled to be back.. and back with a bang!  Much has changed while much remains the same. Incredible international and indie artists, phenomenal production, flea market, food and fashion streets… but most of all, our SuperFam is back and I can’t wait to see them all! I'm beyond excited and I can’t wait to make new friends and catch up with old ones at Vh1 Supersonic 2023!”

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The much-anticipated multi-genre music and experiential destination is all set to return on February 24-26 at Mahalakshmi Lawns, Pune, celebrating all things music, food, art, fashion and gaming.

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