Lollapalooza India 2023 teams up with global brands to build the experience beyond music

by  EVENTFAQS Bureau Entertainment | January 9, 2023 | News

Lollapalooza India 2023 Budweiser Beats Energy Drink Johnnie Walker Refreshing Mixer Nexa Bumble

Lollapalooza is all set to breach a new frontier in the eighth destination of the festival in India marking its inaugural, first-ever edition in Asia, on January 28  and 29, 2023 at Mahalaxmi Race Course, Mumbai.

Some of the biggest brands from the world and India, across industries including Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer, NEXA, Bumble, Levi’s and Snapchat have come together in collaboration with Lollapalooza India 2023 to build the first-ever edition’s festival experience on-ground beyond just the music. Spanning auto, retail, digital commerce, social networking and food & beverages industries, brand partners are increasingly eyeing this festival experience as a rich and valuable route to create immersive brand experiences for over 60,000 music consumers across both days. This will, in-turn help elevate the experience of the debut edition of the global music festival for consumers and attendees to a scale unlike anything experienced in India, thus far.

BookMyShow, has been at the forefront, bringing various live entertainment acts across formats and scale, elevating the live entertainment ecosystem one event at a time. The entertainment platform has been working towards building this ecosystem at par with the world by cultivating a strong, digitally-savvy consumer base of young discerning audiences that are always on the lookout for world-class experiences, live entertainment on-ground and bespoke events across genres and formats be it music, comedy, performances, theatricals and more.

Budweiser Beats Energy Drink as the Co-Presenting Sponsors of Lollapalooza India 2023 will be celebrating Lollapalooza’s iconic history of being extraordinary in its celebration of music and culture through the ‘BudX Stage’, the main stage at the festival featuring the best of music with the most-awaited headliners and iconic music artists that are absolute crowd favourites.

Johnnie Walker Refreshing Mixer Non-Alcoholic, also the Co-Presenting Sponsors for Lollapalooza India 2023, will be highlighting the power of collective progress via its recently launched platform Walkers & Co.

Johnnie Walker Refreshing Mixer and Budweiser Beats Energy Drink put together some of the coolest pre-parties across Mumbai, Pune, Bengaluru, Jaipur and Hyderabad with #RoadToLolla, featuring artists like The Yellow Diary, Dauwd, BobKat & DJ Ishani Hamza Rahimtula, Unnayanaa, Arun Sivag, AAGUU, Rishi Sippy, Twokid Wickid, Nive, Skye, Tech Panda & Kenzani, Moscada Murthovic, Thiruda, The Untitled One.

NEXA, Maruti Suzuki's premium retail channel and Co-Presenting Sponsors of Lollapalooza India 2023 will create an unparalled experience at the festival through the premium ‘NEXA Lounge’. The elevated deck lounge will include reserved tables, a complimentary curated premium culinary and beverage experience, limited front stage access with an open bar, valet and exclusive festival shuttles to the entry point, between the performance stages and much more. Music has always been an important pillar for NEXA and the brand will celebrate it through the specialised ‘NEXA Stage’ at Lollapalooza India 2023, featuring coveted international and homegrown artists that Indian audiences are waiting for.

Levi’s joins the first edition of Lollapalooza India in Mumbai and will host a one-of-a-kind pop-up ‘Tailorshop’ for fans to customize their favourite Levi’s® with a range of customization services including panelling, screen printing and heat-press stickers.

Bumble, the women-first dating and social networking app, will be showing up at Lollapalooza India 2023 with their ‘Bumble Hive’ featuring a photo-booth, charging stations and sweet treats where audiences can get festival-ready and be their best confident selves, while also finding a creative space to unwind.

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