Ferns N Petals appoints Shashwat Goswami as their new Chief Marketing Officer
by EVENTFAQS Bureau Industry Watch | January 6, 2023 | News
Ferns N Petals Shashwat Goswami Chief Marketing Officer
Ferns N Petals announces the appointment of Shashwat Goswami to the newly created role of Chief Marketing Officer. He will be responsible for leading the company’s marketing approach, creative collaborations to implement FNP’s strategic vision. He will build on the company’s position in the market to accelerate growth, innovation, and value for stakeholders and customers.
As part of the marketing function, Shashwat will oversee brand building, consumer acquisition via organic & paid channels, retention marketing, social media marketing and public relations.
Pawan Gadia, Global CEO and Director, FNP said, “For the past 30 years FNP has brought a lot of joy to people’s lives through its products and services. As we ready ourselves for the next phase of growth, innovation, marketing experience and sustainability will play a crucial role. We intend to bring our consumers closer to the brand by positioning FNP through an innovative lens, by capturing unique story telling opportunities and personalised retail experiences. Shashwat with his compelling track record, his depth and breadth of marketing experience is the right fit and we are thrilled to welcome him to the team”
Shashwat Goswami, Chief Marketing Officer, FNP said, “I am thrilled to be joining FNP at such an exciting time of the business where we are taking our success in India towards a global footprint. I am looking forward to contributing towards FNP’s growth ambition of becoming one of the world’s most innovative and fast-growing gifting brands.”
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As part of the marketing function, Shashwat will oversee brand building, consumer acquisition via organic & paid channels, retention marketing, social media marketing and public relations.