WHITE: Crafting Captivating Experiences Through the Art of Storytelling

by  Niddhi Sharma Industry Watch | January 11, 2023 | Promo Feature

White Media Marketing

Founded in 2015, WHITE is a brand experience company with a strong belief in the beauty of sharing stories, experiences, and content. The brainchild of Vishesh Sahni, WHITE has mastered the game of experiences and strategy by mining insights and turning them into new-to-the-world ideas.

WHITE crafts authentic and immersive experiences, builds stunning campaigns, creative content, digital strategy and brand assets; creating unique solutions relevant to the brands.

With Sahni’s industry-forward and intuitive approach; strategic consulting, and integrated marketing projects have become WHITE’s USP and hallmark. Having pioneered some of the first-of-their-kind experiences seen in India; his skills have led him to on-board massive brands like Chivas Regal, Reliance Brands, DLF, Bvlgari, Diageo Craft, Valentino, British Council, Philip Morris India, Christian Louboutin, Mars Wrigley Group, Samsung, Panerai to name a few.

MAJOR MILESTONE

WHITE has been associated with Blenders Pride Glassware Fashion Tour for multiple editions; the 15th year being a special milestone. The 16th edition of the tour covered Kolkata, Hyderabad, Mumbai, and Gurugram, with leading fashion designers showcasing their dynamic approach.

WHITE transcended the conventional runway show format and helmed the tour on the spirit of collaboration; with stalwarts across various industries. The event infused fashion with a more sustainable, inclusive, and diverse outlook. With progressing formats, agendas, geographies & associations, the tour set new standards for fashion. In addition to the shows; each edit of the Tour featured a futuristic immersion into Metaverse fashion and the 'T-shirt' project initiative that showcased the signature works of 72 stellar Indian designers.

Vishesh Sahni, Founder and CEO, WHITE said, "Crafting experiences is the most meaningful way for brands to connect with their audiences is pretty much indisputable now. The question - and challenge - that arises is, how enriching and narratorial can we make these experiences; how well we personalise them; how we invoke the spirit of collaborative creation in them.  You have to ensure that you understand your client and speak the same language that they do. Putting yourself in the shoes of their consumers will allow you to find the right concept that will help them in their goal. Always strive to craft and nurture an emotional connection and let that guide you to the goal of producing impactful experiences."

THE FASHION SHOWS

The Kolkata chapter portrayed 'Pride in Bringing Twists in Traditions', where designers Shantnu and Nikhil captured the spirit of cricket in their collection, co-imagined with Harmanpreet Kaur, captain of the India Women's National Cricket Team.

The Hyderabad chapter exemplified 'Pride in Sustainable Fashion', where designer Amit Aggarwal and architect Nuru Karim showcased a blend of sustainable techniques in fashion.

Mumbai showcased 'Pride in Breaking Norms', where designers Falguni & Shane Peacock presented a bold street-luxe collection inspired by India's rising wave of street-art culture; in collaboration with India's first female graffiti artist, Dizy.

In Gurugram, designer Kunal Rawal unveiled 'Pride in Inclusivity & Diversity' with a modern Indian collection and a line-up of models that exemplified diversity in genders, identities and industries. Elevating the energy of the show were the iconic singer Harrdy Sandhu and mega star Vicky Kaushal.

Connect with them at-

Instagram- https://www.instagram.com/whitemkg
LinkedIn -  https://www.linkedin.com/company/white-mediamarketing/
Facebook - https://www.facebook.com/whitemkg/ 

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