PVR Cinemas partners with Visa for organising ‘FIFA World Cup 2022 Viewing Parties’
by EVENTFAQS Bureau Industry Watch | December 12, 2022 | News
PVR Cinemas Visa FIFA World Cup 2022 Viewing Parties FIFA World Cup 2022
PVR Cinemas enters into an exclusive partnership with Visa, the official payments technology partner of FIFA for organising ‘FIFA World Cup 2022 Viewing Parties’ across 11 properties in 8 cities like Delhi, Gurgaon, Noida, Mumbai, Pune, Chennai, Kolkata and Bangalore.
The association entails converting 11 cinemas in 8 cities into Visa FIFA World Cup 2022 Hubs and would showcase 2 key matches live on screen, the 3rd place quarters & Finals on December 17-18.
Throughout the duration of FIFA World Cup 2022, an installation/gaming area has been set up outside the cinema lobby space for football enthusiasts and cinemagoers to play at the goal posts with official FIFA World Cup 2022 footballs during the weekends. In addition, visitors can also view official merchandise from FIFA World Cup Qatar 2022 displayed on a merchandise wall, take selfies with innovative cut out standees and participate in a contest to win exclusive FIFA merchandise along with free passes for the FIFA WORLD CUP 2022 VIEWING PARTY at PVR.
Gautam Dutta, CEO, PVR said, “There are certain things that bring people together in our country, and sports is one of them. We are delighted to bring the most-awaited sporting event, the FIFA World Cup 2022TM to the big screen in association with Visa. PVR has always believed in diversifying its content strategy and this initiative is a step in the same direction. We look forward to providing our clients and winners of the contest to experience this mega event in a stadium like atmosphere.’’
Sujatha V. Kumar, Head of Marketing, India and South Asia, Visa said, “The FIFA World Cup 2022TM has generated incredible excitement among football enthusiasts across ages and locations. We are delighted to partner with PVR Cinemas for the FIFA World Cup 2022 viewing parties and activations across their key cinemas. As a network working for everyone, we are confident that our cardholders and client partners will enjoy this unique experience of watching the 3rd place and Final matches live in a cinematic look and feel.”
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The association entails converting 11 cinemas in 8 cities into Visa FIFA World Cup 2022 Hubs showcasing 2 key matches live on screen, 3rd place quarters & Finals on December 17-18.