New Odisha Tourism Policy to attract private sector investments, states Ashwini Kumar Patra
by EVENTFAQS Bureau Industry Watch | December 9, 2022 | News
Ashwini Kumar Patra Odisha Tourism
In order to make tourism an important part of economic activities, promote brand image of Odisha nationally and internationally, develop and promote the prime tourist products and to ensure beneficial outcome to all stakeholders through investments and engagement, the state government rolled out the new Odisha Tourism Policy 2022 officially on December 3.
As the policy entails, this will be ensured by initiating identified policy measures, ensuring large scale investment support through professional management and private participation, establishing the required synergies among various sectors and focused intervention for improvement of value and quality in the tourism sector.
The new policy will focus on areas such as medical and wellness, with incentives for integrated development with hospitals attached to 3-star hotels and above. This is primarily to promote Odisha as a medical and wellness tourism destination, informed Kumar Patra.
One of the panels was on the augmentation of accommodation and tourism infrastructure, moderated by Anindita Ghosh, Editor of Outlook Traveller. On the panel were renowned personalities from the travel and hospitality sector, including Rohit Chopra, Director of India & South Asia ACCOR Group; Arun Chittilappilly, MD of Wonderla Holidays, JK Mohanty, co-Chairman FICCI Tourism Committee, and Santosh Kumar from Booking.com, along with Souvagya Mohapatra of Atmosphere Hotels & Resorts.
Surendra Kumar, principal secretary, tourism department, said, "Odisha is one of the few states that provides land for tourism projects at industrial rates. The slew of incentives Odisha offers for tourism development is far more than what other states currently offer."
He further added “Guided by this new tourism policy, Odisha will soon emerge as one of the leading destinations for MICE, wellness, eco-tourism and sports tourism.”
Announcing the investment intent of more than INR 7800 crore from about 85 investors, Ashwini Kumar Patra, Minister Tourism & OLLC said, “This is a shining example of the focused efforts being made by Department of Tourism under the strong and able leadership of Hon’ble Chief Minister Naveen Patnaik and his mission to develop Odisha as a Tourism Hub of International Standards.”
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The new policy will focus on areas such as medical and wellness, with incentives for integrated development with hospitals attached to 3-star hotels.