iTV Network appoints Priyanka Datta as CBO; aims to build new IPs & enhance the monetisation roadmap
by EVENTFAQS Bureau Industry Watch | December 8, 2022 | News
iTV network Priyanka Datta
iTV network has appointed Priyanka Datta as Chief Business Officer.
At Network18, she has successfully strategised and spearheaded sales of the CNBC Business Network channels and CNN News18. Her last stint was with Enterr10 Television as Business Head – Dangal TV and Enterr10.
In her new role, Priyanka will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing and delivering breakthrough solutions at iTV network, creating new IP’s and execution of sales strategies aimed at driving growth.
iTV networks spokesperson said, “Priyanka is a seasoned media professional with over 27 years of rich experience in the TV industry. She has spearheaded multiple functions of various verticals across genres/companies in the broadcasting sector wherein business planning/reviewing and relationship management have been her areas of expertise, herein she is known to have changed the dynamics remarkably. She has worked and made great strides with established names in the media domain viz. Zee Network, Network18, Enterr10, HFCL-Nine Broadcasting India and Sahara India et al.”
Kartikeya Sharma, Founder, iTV Network, said, “We are excited to welcome Priyanka who comes with a demonstrated history of spearheading and scaling business growth. She deeply understands iTV network’s vision and will bring in an outside-in view of trends from her experience and expertise. Backed by her extensive sales expertise, we are excited to work with her to strengthen our brand’s market position and create new growth streams in the future.”
Sharing her thoughts on her new role, Priyanka said, “It’s really exciting to join iTV network as the network is all set to come back with renewed vigour and improved content. With the enhanced mandate, I look forward to building new IPs for the company and enhancing the monetisation roadmap.”
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Priyanka will be responsible for incubating new ideas, introducing and delivering breakthrough solutions at iTV network, creating new IP’s and execution of sales strategies aimed at driving growth.