Government of Assam introduces new tourism policy 2022 for sustainable development of the state

Industry Watch | November 22, 2022 | News

Government of Assam Tourism Policy

To drive sustainable development in the state, a new Assam Tourism Policy 2022 was launched by Jayanta Malla Baruah, Tourism Minister, Government of Assam in New Delhi, on the side-lines of Assam Tourism Road Show 2022, hosted by the Department of Tourism, Government of Assam. The event also witnessed panel discussions, audio video presentations, cultural dance performances and B2B interactive sessions to invite entrepreneurs and investors to make the state their investment destination. 

Presented on the occasion were Rituparna Baruah, Chairman, Assam Tourism Development Corporation; Maninder Singh, IAS, Additional Chief Secretary, Deptt of Tourism, Government of Assam; Kumar Padmapani Bora, IRS, Secretary, Tourism and Managing Director, Assam Tourism Development Corporation; Atul Bora, Agriculture Minister, Assam; UG Brahma, Minister of Handloom and Textiles, Assam and Sanjoy Kishan, Minister of Labour and Employment, Assam.

The policy was prepared after extensive consultations with the World Bank and at every stage of its preparation, the view of the stakeholders and industry experts has been given due weightage. The new Assam Tourism Policy 2022 has been laid out at an opportune time when the state stands at the threshold of new beginnings and replaces the five-year Tourism Policy of Assam, 2017. The policy aims to guarantee and safeguard the effective standardisation of processes and practices, to foster uniformity which can result in sustainability and an overall improvement in the quality of tourism products.

Malla Baruah, said, “Our goal with this new policy is to enable the world to view it from the point of view of attraction. The presence of pristine water, forests, mountains and rivers provides the state with limitless possibilities in the field of tourism. The new tourism policy reflects the same goal. Assam is sure to enchant the travellers with what it has to offer at every nook and corner. For investors, we have also come up with special packages.”

The mission of the policy is “to create a policy framework and strategic roadmap in collaboration with central ministries, various state government departments, local communities and tourism stakeholders to improve the tourism sector in Assam, to support the private sector engaged in tourism in the state, and to strengthen tourism support segments and its sub-sectors.”

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The new tourism policy was unveiled on the sidelines of ‘Assam Tourism Road Show 2022’, and was hosted by the Department of Tourism, Government of Assam.

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