BPCL, HPCL and IOCL rolls out a new campaign #DriveFresh
by EVENTFAQS Bureau Industry Watch | November 21, 2022 | News
DriveFresh HPCL IOCL
Oil Marketing Companies, BPCL, HPCL and IOCL, have announced the launch of #DriveFresh, an initiative to set up clean and hygienic toilets at their Fuel Stations along tourist routes - National Parks. This project has been initiated under the Azadi Ka Amrit Mahotsav campaign for the convenience of the tourists and travelers in order to provide enhanced customer experience.
On the eve of World Toilet Day, November 19, the inauguration of #DriveFresh - clean and hygienic washrooms at 191 retail outlets enroute to prominent National Parks including Kanha, Tadoba, Bandhavgarh, Pench, Sunderbans, Manas, Ranthambore and others by the three OMCs was launched in the presence of Hardeep Singh Puri, Minister of Petroleum and Natural Gas & Housing and Urban Affairs, Gangapuram Kishan Reddy, Minister for Culture, Tourism and Development of North Eastern Region and Rameshwar Teli, Minister of State for Petroleum and Natural Gas & Labour & Employment Govt of India via a virtual conference.
This #DriveFresh initiative has been taken up keeping in mind that National Parks and Wildlife Sanctuaries in the country are very popular driving destinations and are frequented by both domestic and international tourists travelling in personal vehicles and in tourist buses, and are important halting points for refueling and for use of amenities.
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On the eve of World Toilet Day, the inauguration of #DriveFresh - clean and hygienic washrooms at 191 retail outlets enroute to prominent National Parks including Kanha, Tadoba, and others.