John Chirchir appointed as the acting Chief Executive Officer of Kenya Tourism Board
by EVENTFAQS Bureau Industry Watch | November 18, 2022 | News
Kenya Tourism Board John Chichir Chief Executive Officer
Kenya Tourism Board with the Ministry of Tourism, Wildlife and Heritage appointed John Chirchir, HSC as its acting Chief Executive Officer. John Chirchir replaces the outgoing CEO Betty Radier who has completed serving her full term of six years in the marketing agency. While announcing the changes, KTB chairperson Joanne Mwangi-Yelbert termed Radier’s tenure a successful one having seen through a strong destination brand with global recognition.
Chirchir, who has been serving as the Digital Marketing Manager, has extensive knowledge on destination marketing spanning for over 20 years and has championed marketing programes in Kenya’s tourist key source markets of Europe, Emerging, Africa and the US.
Joanne Mwangi-Yelbert, Chairperson, Kenya Tourism Board said, “Betty Radier’s six years in office has helped positively profile the destination globally and I strongly belief that the incoming acting CEO will build on this to take the destination to the next level.”
Betty Raider, said, “I am happy that that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers is yielding fruits with increase in number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support.”
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Chirchir, has extensive knowledge on destination marketing spanning for over 20 years and has championed marketing programes in Kenya’s tourist key source markets of Europe, Emerging, Africa and US.