TuneCore announces INR 100,000 grant for budding independent artists

Industry Watch | November 15, 2022 | News

TuneCore Believe

Believe, a leading digital music company and its leading automated distribution division, TuneCore have announced the funding of a grant for India based music creators. The TuneCore Grant is a cash endowment of INR 100,000 that will be awarded to one selected artist.

Artists who participate and submit their singles will be judged based on their talent and potential by a panel of industry experts including Padmanabhan NS, Head of Artist and Label Partnerships, Spotify; Sandhya Surendran, Entertainment Lawyer and Founder, Lexic; Rahul Sinha, Founder and CEO, UnderTheRadar; Mae Mariyam Thomas, Founder, Maed In India; Rumpa Banerjee, Head of Marketing/Communication & Member Relation, Indian Performing Rights Society; Atul Churamani, Managing Director, Turnkey Music & Publishing; Sarah Elizabeth Chawla, co-founder of online music magazine and events company Wild City and music festival Magnetic Fields, celebrated chart topping and award-winning artist Nikhita Gandhi; and TuneCore’s own, Head of South Asia - Heena Kriplani.

Andreea Gleeson, Chief Executive Officer, TuneCore said, “The Indian music market is robust with talented independent artists and I’m excited that, by offering financial support in the form of the TuneCore Grant, we are able to provide a rising artist with the resources to continue to create work that inspires and resonates with audiences around the world.”

Heena Kriplani, Head of TuneCore, South Asia said, “Despite the difficulties presented by the pandemic, music creators have continued to inspire and persevere. As part of TuneCore’s ongoing efforts to eliminate barriers faced by independent artists, we are excited to fund this new grant and remind our artists that we are here for them.”

Details of the TuneCore Grant are available on TuneCore India’s Instagram channel @tunecore.ind. Grant applications from artists should include an original single that can be in any language and genre. All India-based TuneCore artists are eligible for the TuneCore Grant. Submissions will be accepted from November 15 to December 15.

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The TuneCore Grant is a cash endowment of INR 100,000 that will be awarded to one selected artist, who participate and submit their singles that will be judged based on their talent and potential.

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