Red FM savors in South Side Story with the 4th ‘The Ultimate South Indian Experience Festival’
by EVENTFAQS Bureau Industry Watch | November 14, 2022 | News
Red FM The Ultimate South Indian Experience Festival South Side Story
Red FM, India’s largest radio channel and also one of the biggest entertainment networks, organised the fourth season of ‘The Ultimate South Indian Experience Festival’ also known as ‘South Side Story’ on September 4. People from all walks of life came in traditional South Indian attire to celebrate the various ingredients of the South that make the region so full of flavour.
A South Indian mela that was intended to bring communities together witnessed a plethora of emotions. It was concluded with gratitude and a promise to host the festival every year by Nisha Narayanan, Director and COO, Red FM and Magic FM.
The audience arrived at South Side Story and Chandanam was put on their forehead while Chandawadiyam played in the marigold adorned backdrop. Alongside, a life sized rangoli were Kathakali and Mahabelly that became the most instagrammable moment of the South Side Story town.
The door was opened for guests to enjoy the largest Sadhya spread that Savya Rasa had put together. The crowd lined up to devour the more than thirty food items served on a banana leaf while cooling off with chilled beer.
This year’s South Side Story was grander in vision and in execution. The feel-good vibes were out in full force as Street Academics and Thirumali shared the stage. Followed by the aggressive and amazing act pulled by team Lagori who indulged the audience in a game of Lagori as well. After which, the crowd eagerly awaited ‘Sithara’s Project Malabricus’.
Later on, Job Kurian left the audience teary-eyed with the much-awaited ‘Padayatra’ moment. The ‘Enjoy Enjaami’ fame Arivu & The Ambassa Band took further charge to keep the party atmosphere flowing. South Side Story plunged into the evening when Agam Band set foot on the stage. The queen Sithara was also seen with the heavenly performance. The second last performance by Thaikkudam Bridge had the audience erupting into crazy dance moves. Keeping energy levels raised, Avial Band headlined the incredible line-up.
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On September 4, people from all walks of life dressed up in traditional South Indian attire to celebrate the various South Indian ingredients that give the region its distinct flavour.