Krabi Tourist Association & Tourism Authority of Thailand organised Krabi roadshow in Mumbai
by EVENTFAQS Bureau Industry Watch | November 9, 2022 | News
Krabi Tourist Association Tourism Authority of Thailand Krabi roadshow
Krabi Tourist Association and the Tourism Authority of Thailand (TAT) recently organised the New Chapters, Krabi roadshow in Mumbai. The roadshow was organised to create awareness about Krabi as a tourism destination to the Indian travel trade fraternity.
Krabi Tourist Association exhibited the tourism products of Krabi through a presentation and explained how the destination is ready for Indians to shop, enjoy leisure holidays, indulge in adventure and nature, explore turquoise water, and more. Highlights of the presentation were beaches, mountains, islands, greenery, landscapes, and the top locations in Krabi like the Phi Phi Islands, Ao Nang, Ko Phi Phi Don, Ko Lanta and more.
The event was attented by Donnawit Poolsawat, Consul-General, Royal Thai Consulate-General, Mumbai and Tanes Petsuwan, Deputy Governor for International Marketing, Asia and South Pacific, TAT. Krabi’s tourism industry contributes to US$ 3 billion in the country’s economy.
When asked about the targeted market segments and planning to tap MICE, events, and wedding segment, Poolsawat mentioned that tapping the MICE segment is still challenging because Krabi has smaller hotels and cities which may lead to a capacity problem to cater to the larger Indian groups.
Donnawit Poolsawat said, “Krabi is already a loved destination by Indian travelers, and they take so much interest to explore the unique locations of the place. First, we want people to understand what Krabi is all about and that we have so many things. We have smaller facilities, but we have everything that the Indian market looks for.”
Poolsawat further added, “Thailand, as a whole unit, has been promoted in India a number of times, but this time the authority is looking to promote Krabi as a single destination with specific attention. Through the roadshow, we are not chasing any numbers, but we are trying to enhance the visibility of Krabi in the India market. We want to create a feeling in the hearts of Indian guests about Krabi. We are looking to tap mostly the family, groups, friends, and nature enthusiasts’ segment. We have nice hotels, adventure, and natural beauty to cater to the small groups coming to Krabi.”
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The roadshow was organised to create awareness about Krabi as a tourism destination to the Indian travel trade fraternity.