Prateek Kotha, Myntra Share Insights on Evolving Brand Activations

by Komal Parmar Industry Watch | October 20, 2022 | Interview

Brand activations are a great option for marketers looking for interactive and powerful ways to draw in their target audience and build a brand.

In an exclusive interview with EVENTFAQS Media, Prateek Kotha, Associate Marketing Director, Myntra shares some thoughts on shifting consumer behaviour in today's dynamic marketplace.

For editorial related queries, reach us at edit@eventfaqs.com

In an exclusive interview with EVENTFAQS Media, Prateek Kotha, Associate Marketing Director, Myntra shares some thoughts on shifting consumer behavior in today's dynamic marketplace.

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Prateek Kotha, Myntra Share Insights on Evolving Brand Activations

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Recent Headlines

With a footfall of over 60,000 across 2 days; Lollapalooza India ends on a high note!

Fans were left still wanting more after 20+ hours of thunderous music and reverberating energy buzzing through the largest music festival of 2023.

#BACKTOJOBS Profiles: For January 2023

‘Back to Jobs Bridge’ is an initiative by EVENTFAQS Media, for those who have been employed in the business of events and experiential marketing, but are currently looking for an opening.

Sports For All signs a five-year long sponsorship agreement with the Khelo India Youth Games

As part of this partnership, SFA will invest Rs 12.5 crore over the span of next five years in its bid to support the country’s developing sporting DNA.

Bahrain gets ready for the Formula 1 Gulf Air Bahrain Grand Prix 2023

F1 Pre-Season Testing will be held the week prior to the race from February 23-25, featuring all 10 F1 teams and all the sport’s drivers, the main race will be held from March 3-5.

Ministry of Culture signs MoU with Govt of Republic of India & Govt of Arab Republic of Egypt

India & Egypt look forward to witness a host of cultural activities in the realm of music, dance, theatre, literature & library, organising festivals in their countries research & documentation etc.

Featuring over 100,000 products from more than 300 art forms, FlipKart hosts ‘Crafted By Bharat'

Crafted By Bharat aims to provide Indian craftsmen & weavers with a platform to be recognised & showcase their commendable craftsmanship that has preserved our nation's culture & traditions.

Skoda Auto India's Head of Marketing Tarun Jha & Head of Sales Ajay Raghuvanshi resign

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Van Heusen teams up with PartyNite Metaverse to create a virtual performance space for the musical extravaganza ‘Van Heusen Metaplay’, being held on February 2, 6pm onwards.

Kruti Parekh, first Indian mentalist to perform at ‘Penn & Teller: Fool Us', a US based TV show

Kruti has a unique blend of psychology, magic, and mind-reading , encompassing traditional Indian influences and modern techniques have made her a standout in the world of entertainment.

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