Mirchi launches M-Ping, an audio solutions platform to expand its digital portfolio
by EVENTFAQS Bureau Industry Watch | October 18, 2022 | News
Mirchi announces the launch of M-Ping, a one-stop solution for advertisers to reach relevant audiences across all audio OTT platforms.
M-Ping will enhance Mirchi’s multi-media solutions offering to the advertisers and help deliver superior, end-to-end audio campaigns to them including ideation, creation, and execution. M-Ping delivers state-of-the-art affinity-based targeting so that brands can reach out to their audiences irrespective of the audio platform.
Prashant Panday, MD and CEO, ENIL, Mirchi said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, LIVE and digital realms. This makes us a powerhouse for providing customized solutions for every brand. Introducing M-Ping into our solutions portfolio further strengthens our ability to creatively address business objectives and solve marketing problems for clients. Furthermore, M-ping adds to the focused initiatives being fostered at Mirchi to boost the digital arm of our business.”
Preeti Nihalani, Chief Operating Officer, ENIL, Mirchi said, “As a solutions provider Mirchi has been curating customized solutions for brands across verticals for over the years. With the launch of M-Ping, we are extremely excited to bring audio digital advertising to the center stage of marketing spends. Our solutions team is all-set to brew some of the most innovative ideas for brands and help them establish a connection with the consumers.”
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M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach.