Digital Influencer contest NIVEA Fresh Batch 2022 Announces winners at a celebratory gala in Mumbai!
by EVENTFAQS Bureau Industry Watch | October 17, 2022 | News
NIVEA Soft Fresh Batch 2022
After two months of content creation across personas like fashionista, entertainer, sporty and smarty, the nationwide digital influencer contest by NIVEA India has unveiled the list of 60 winners for its second edition of NIVEA Soft Fresh Batch at the event held in Mumbai. It provided a credible platform to aspiring influencers for showcasing their talent.
While NIVEA Soft Fresh Batch’s this edition witnessed a 120,000+ number of entries, causing a viral stir amongst Gen-Z girls. With an interactive filter on Moj, the innovative collaboration tapped into a wider Indian influencer network with a huge audience base that takes on trends and challenges. The campaign was rolled out in seven different languages on Moj - English, Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam, reaching diverse Indian users. This edition witnessed an extensive participation stretching across metro-cities like Mumbai, Delhi, Kolkata and Bangalore, to emerging regional markets like Surat, Pune, Nagpur, Bihar, Uttarakhand, Jammu and Kashmir amongst others.
Winners from across the country were flown down to Mumbai for the celebratory gala where they were gratified with a year-long contract with NIVEA India helping them kick-start their influencer journey. The 60 winners won huge prizes featuring in NIVEA digital ads, celeb-style photoshoot with Rohan Shrestha, personalized NIVEA Soft packs, a smartphone, and a limited-edition jacket. The event also witnessed several unique content-creation workshops, meet and greet sessions with some of the influencers like Nagma Mirajkar and Ashi Khanna, and more.
Neil George, Managing Director, NIVEA India said, “At NIVEA India, we believe we can use the very strong digital ecosystem to build strong engagement bonds for the brand and our core target audience of Gen-Z girls. NIVEA Soft Fresh Batch is an annual initiative and helps us not only build a lasting brand affinity but also empower the digital journey of every budding content creator across the country. Staying true to our core philosophy of Care Beyond Skin, we are looking forward to providing a credible platform for the future generation of Indian content creators by helping them kick-start their fresh influencer journeys with NIVEA - India’s #1 Trusted Skincare brand*.”
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After two months of content creation across personas like fashionista, entertainer, sporty and smarty, the nationwide digital influencer contest NIVEA India, announced 60 winners for this edition.