PepsiCo India partnered with The Social Lab to organise a Plog Run in New Delhi
by EVENTFAQS Bureau Industry Watch | October 4, 2022 | News
PepsiCo India The Social Lab Plog Run
PepsiCo India partnered with The Social Lab, to organise a Plog Run in New Delhi on October 2nd at Jawahar Lal Nehru Stadium. Aligned with the Government of India’s ‘Swachhta Hi Seva’ and ‘Stay Fit India’ campaigns.
The Plog Run 2022 combines the best of fitness and environment conservation and generates awareness of plastic circularity. It aims to drive behavior change and showcase the use of plastic beyond its intended lifespan. The event saw hundreds of volunteers including PepsiCo India employees jogging and simultaneously picking up used plastic waste. The Plog Run also saw participation of volunteers from leading local universities including Delhi University, Amity University among others.
Ashwini Kumar Choubey, Minister of State, Consumer Affairs, Food and Public Distribution and Environment, Forest and Climate, Government of India said, “We are delighted to see the city come together to celebrate Swachh Bharat Diwas and join for an important initiative that focusses on creating awareness on ‘Swachhta Hi Seva’ and ‘Stay Fit India’. Such Joint effort by communities drives true behavior change and Plog Run is a fantastic way of creating a much-needed awareness around plastic waste management.”
Garima Singh, Chief Government Affairs and Communications Officer, PepsiCo India said, “Plog Run 2022, is not only unique in the way we approach plastic awareness but also aligned with Government of India’s ‘Swachhta Hi Seva’ and ‘Fit India Movement’ campaigns. It brings focus back on the need to work in partnership with different stakeholders to ensure we all achieve a common goal where plastics don’t become waste. It brings us immense joy to see such an overwhelming response from volunteers across Delhi-NCR. Such initiatives help us go a long way towards creating mass awareness on plastic waste management.”
Sahil Arora, Chief Executive Officer, The Social Lab (TSL) said, “We are honored to partner with Pepsico India and CROCS for this noble initiative. India faces immense challenges in the areas of water, sanitation and hygiene, it is imperative that responsible corporates adopt such initiatives and programs to promote cleanliness and encourage employees to adopt good health and hygiene.”
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It aims to drive behavior change and showcase the use of plastic beyond its intended lifespan.