PCEB announces business events and tourism developments in India

Industry Watch | October 3, 2022 | News


The Penang Convention and Exhibition Bureau (PCEB) has initiated a preliminary promotional trip to India for the revival of the tourism and business events industry in Penang and India through press conferences and a networking night, reported by a media house. 

Some of the Indian local airlines have shown their will in broadening into Penang after attending PCEB’s annual roadshow last year. The PCEB team and YB Yeoh Soon Hin, the State Executive Councilor for Tourism and Creative Economy, had discussed with a few airlines of direct flight opportunities to Penang from key cities in India. It is important to manage marketing momentum to keep airlines motivative about the Penang-India link.

Yeoh Soon Hin, State Executive Councillor, Tourism and Creative Economy said, “The efforts to ensure sustainable tourism were taken well into consideration by incorporating the idea of Responsible Tourism into the post-pandemic travel and tourism sector. Penang is the first state in Malaysia to launch a well-designed SOS safety APP, making Penang once again the trendsetter in Malaysia’s tourism environment. With your support, we can restore travelers’ confidence to visit Penang and ensure that it remains a top destination for people from all over the world.” 

Ashwin Gunasekaran, Chief Executive Officer, Penang Convention and Exhibition Bureau said, “PCEB’s dedication has not wavered, and our team is dedicated to fostering mutually beneficial relationships and working closely with the Indian community. The establishment of a direct flight between India and Penang is one of the primary topics of conversation at the moment. We are already in discussion with airlines both in India and in Malaysia about the possibility of establishing additional direct flight routes between Penang and key cities in India.”

Amit Mehta, Country Manager-South Asia, Malaysia Airlines said, “Penang has historically seen a healthy inflow of travelers from India: for leisure and business travelers as well as corporate events. As Malaysia’s national airline, we are constantly working towards making Malaysia a preferred destination and are committed to helping enhance Malaysia’s market share in the MICE industry. With the collective goal to strengthen connections and reinvigorate the Penang economy, Malaysia Aviation Group (MAG) recently signed a Memorandum of Understanding (MOU) with the Penang Convention & Exhibition Bureau (PCEB). We are confident that this alliance will prove to be positive for both PCEB and MAG in many ways. We look forward to a long and mutually beneficial business relationship with PCEB.”

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PCEB has begun a preliminary promotional trip to India in order to revitalise the tourism and business events industries in Penang and India.

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