Jawa Yezdi Motorcycles join hands with Independence Rock Festival and Mahindra Group

Industry Watch | September 29, 2022 | News

Jawa Yezdi Independence Rock festival

Jawa Yezdi Motorcycles partners with the Independence Rock, along with the Mahindra Group for an enthralling experience. Jawa Yezdi Motorcycles are iconic marquees that are heralding a new wave of culture revival in the country. The company has introduced motorcycles that are loaded with retro charm and yet, are pushing the envelope when it comes to performance for modern motorcycles.

The recent strategic cultural partnerships are a testament to Jawa Yezdi Motorcycles’ potential to explore boundaries, beyond motorcycle landscape. 

Ashish Singh Joshi, CEO, Classic Legends said, “At Jawa Yezdi Motorcycles, we have pioneered in resurgence & revival of Iconic brands to its former glory. Our family of brands are richly storied in experiences in which festivals like Independence Rock, which was the “Woodstock if India” hold a place of Pride. Like the past even our current tribe of Jawa Yezdi customers are ardent fans of music festivals, and we owe it to them to play our part in reviving such Iconic experiences from our history for the newer generations. Motorcycling and Rock music have a deep connection going back to the early fifties and we believe that these associations open a huge synergy between both Independence rock and Jawa Yezdi motorcycles in terms of common customer interests and tastes. Jawa Yezdi motorcycles are proud to bring to motorcycle design and purity appealing to discerning fans and an association with Independence Rock is the right partnership to extend both the brand appeals to a wider segment of fans.”

V.G. Jaishankar, Managing Director, Hyperlink Brand Solutions said, “The history of rock music in India goes back a few decades and it has a rich culture that has managed to build a fan base that has extended to the future generations too. Mahindra Independence Rock, has been at the very core of the rock and metal wave in the country, growing into a legendary music, cultural and lifestyle movement. We are elated to partner with an iconic brand like Jawa Yezdi Motorcycles, which will further help in encouraging local talent and enriching music culture in the country.”

For editorial related queries, reach us at edit@eventfaqs.com

The recent strategic cultural partnerships are a testament to Jawa Yezdi Motorcycles’ potential to explore boundaries, beyond motorcycle landscape.

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