Vi collaborates with Raftaar to release ‘Speed Se Badho’ anthem
by EVENTFAQS Bureau Industry Watch | September 5, 2022 | News
Vi Raftaar
Vi collaborated with the Indie hip-hop artist Dilin Nair a.k.a Raftaar to create an album for Vi’s ongoing #SpeedSeBadho campaign.
In line with the #SpeedSeBadho philosophy, Vi collaborated with Raftaar with an aim to encourage its users to fulfill their passion and potential to the fullest. The official music album was released by Raftaar on his social media platforms and on YouTube.
The song talks about how to keep going faster in today’s fast-paced life and do more to realize their dreams. It also celebrates the spirit of Vi and how its customers can get ahead with speed with its fastest 4G.
Vi’s recent brand campaign (#BestIsGettingBetter #SpeedSeBadho) reinforces its commitment to offering a superior network experience by assuring how 4G is being made better so that its customers can get ahead with speed. The song by Raftaar is an extension of the same and the lyrics bring out the need for commitment and speed to achieve your dreams.
Raftaar said, "I'm extremely pleased to partner with Vi on this campaign. My ideology in life has always been to be a master of your life and take control of your destiny and make your dreams a reality. The song talks about how it's important to be street smart in today’s fast-paced world where time means everything and accomplish all your passions through the right kind of hustle. Go watch it and get inspired!"
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Vi collaborated with Raftaar with an aim to encourage its users to fulfil their passion and potential to the fullest. The official music album was released by Raftaar on his social media platforms.