A Percept Intellectual Property, Bollyboom ropes in Anant Srivastava as COO

Industry Watch | September 5, 2022 | News

Anant Srivastava Bollyboom

Anant Srivastava has been appointed as Chief Operating Officer (COO), for Bollyboom, with effect from 10 August 2022.

Anant Srivastava will be responsible for leading the Vision, Strategic Direction, Business Development, and Monetization of the Bollyboom Intellectual Property. Creating opportunities for synergy across the Media and entertainment industry, attaining profitability and revenue growth organically and inorganically, identifying new areas and lines of brand extension, as also paving the roadmap for brand Bollyboom pan India and overseas across multiple touch points.

‘Bollyboom’, is the first Bollywood Dance Music Property offering an eclectic blend of Music, Dance, and Live Entertainment. Launched in 2013, Bollyboom is an unique and the largest IP in the Bollywood Dance Music domain.

Over the past decade Bollyboom has conducted over 100+ events across 20+ cities pan-India and 2 countries overseas, and has featured over 100 popular Punjabi Bollywood / Pop Artists and DJs including Guru Randhawa, Diljit Dosanjh, Yo Yo Honey Singh, B Praak, Jassie Gill, Sonu Nigam, Salim-Sulemein, Shaan, KK, Badshah, Aastha Gill, Javed Ali, DJs Chetas, Akhtar, Aqeel, Ali Merchant, Suketu, Akbar Sami, Nucleya, and many more.

Anant Srivastava, COO, Bollyboom said, “Bollyboom has been a pioneer and leader in the Bollywood Dance Music space and has set many benchmarks over the past decade. From a single format show, the IP has evolved into multiple formats including Arenas, Club Nights, Campus Tours and Occasions. In the past six months the brand expanded beyond a ground entertainment show to a 360-degree experience through the launch of Bollyboom Clubs across Mumbai and Goa. I am excited to join the team in the midst of such a rapid Business Transformation as we expand the IP across formats and geographies, as also expand our Digital Footprint to become Bollywood’s first holistic Digital Content Company. I look forward to using the current size and scale of the IP to propel us to a faster growth trajectory to ensure Bollyboom becomes a holistic aspirational 360-degree ON-GROUND X ONLINE LIFESTYLE BRAND for its fan community.”

Manuj Agarwal, CEO, Percept Live, “The future of our Entertainment business is pivoted firmly around our Intellectual Properties business and we needed a visionary leader who has walked the walk and talked the talk in this domain for a while. I'm thrilled to have Anant Srivastava as our new COO – Bollyboom, given his rich and diverse exposure, expertise, network, and proficiency in the Media & Entertainment domain. Bollyboom is at a pivotal stage of transitioning from a popular on-ground entertainment event to a 360-degree experiential brand even as it expands across formats and geographies, and Anant is just the right person to take Bollyboom into its next glorious phase.”

For editorial related queries, reach us at edit@eventfaqs.com

Anant Srivastava will be responsible for leading the Vision, Strategic direction, Business Development and Monetization of the Bollyboom Intellectual Property.

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