WOW Awards 2022: The most anticipated two-day extravaganza concluded on a high note!

by  Swati Singh Business Events | August 25, 2022 | News

WOW Awards 2022 Jio World Convention Centre WOW Awards and Convention Asia Sonu Nigam Deepak Choudhary

WOW Awards and Convention 2022, Powered by Inventum Global and Rixos Seagate and Co-Powered by Motus one, Star Dimensions India Pvt Ltd, Spectrum, Cutting Edge, and Ace Egypt - Asia’s largest business and recognition platform for Experiential Marketing, MICE, LIVE Entertainment, and Wedding industry, hosted its 13th edition over the weekend at The Jio World Convention Centre, Mumbai’s newest iconic landmark. The two-day extravaganza, an initiative of EVENTFAQS in association with EEMA and was curated and executed by Nautanki Co. and became one of the biggest celebrations of the year for the event and experiential industry.

The event saw an encouraging response with 4000+ attendees, participants, exhibitors, and live artists. The event commenced with a bang on August 19th, with a lot of music and power-packed performances. Followed by a lamp lighting ceremony by the eminent personalities of the event fraternity such as Sabbas Joseph, Founder-Director, Wizcraft International Entertainment Pvt Ltd; Deepak Chaudhary, Founder, EVENTFAQS; Sanjoy K Roy, Managing Director, Teamwork Arts; Samit Garg, CEO & Co-Founder, E-Factor Entertainment Pvt Ltd; Rituraj Khanna, Director, Q Events; Aarti Mattoo, Founder, Momentum Experience and Events; Brian Tellis, Founder, Radioactive Ventures, and many more. 

The two-day convention witnessed the presence of stalwarts from the corporate, wedding, MICE, event management companies, artist, and hospitality industries. Among the keynote speakers and panelists featuring over the two days at WOW Awards and Convention 2022 were Sabbas Joseph and Viraf Sarkari, Founder-Director, Wizcraft International Entertainment Pvt Ltd; Deepak Chaudhary, Founder, EventFAQS, filmmaker Omung Kumar, Navneet Mohan, Director & CEO, Laqshya Live Experiences, Nikhil Chinapa and more. In addition, there were special segments by famous Indian playback singers Sonu Nigam and Amit Trivedi.

This year a total of 1300+ entries were received from 500+ agencies in four different categories -- Experiential Marketing, Experiential Celebrations, LIVE Quotient, and Management Winners. The entries were evaluated by KPMG and 140+ jury members. More than 250+ winners won metals in different categories at WOW Award 2022.  Tribes Communications, Hyperlink Brand Solution, and Laqshya Live Experiences emerged as the top winners in the Experiential Marketing group that bagged the maximum awards. Camlition Production, Magic Motion Media, and The A Cube Project were the top three metal winners in the Experiential Celebrations group. Tribes Communications, Btos Production, Hyperlink Brand Solution, Tricolor India Schauspiel PVT LTD., and Wiztales clinched maximum metals in the Management Winners group. DJ Hiren, Viraj Ghelani, and Purva Mantri, among others, won metals in the LIVE Quotient group. Tribes Communications stood out as the ‘Most Awarded Agency Of Year’ award at the gala night.

The ceremony featured segments like WOW Garage, WOW Lab, and panel discussions on intriguing and industry-relevant topics such as Equal Grounds, TechArt, Viral Weddings, Capturing India: Possibilities and Challenges of Expansion, Stage and Artist Management, and a lot more. Another specially curated experiential segment was The Gourmet Experience, a delicious gastronomic affair that featured various caterers from Mumbai like Bombay Food Truck, Orange Blossom, Chashni by Kaliram, Thackers Caterers, Popular Caterers, I Love Food, Mini Punjab, Vanilla Beans, and Smiley Popsicle.

WOW 2022 also played host to the MaxiMICE Awards, and the Experiential CMO Awards, recognising excellence and felicitating Mice owners and CMOs across the country on the first day of the event. A total of 22 winners received the prestigious CMO Awards such as Abhinav Iyer, General Manager Marketing & Strategy, The Muthoot Group; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop and Udit Malhotra, Head of Marketing, MG Motor India, to name a few.

WOW Expo saw the participation of more than 100 exhibitors across India and overseas. Exhibitors from various verticals and product lines like Wedding Diaries by Hilton, Yellow Rentals, Motus, Cutting Edge, Rixos Hotel, Inventum Global, Della Resort, ITC Hotel Group, World of Hyatt, Sustainably Yours, Magictap, IHCL, Power Spa, among others, showcased in the two-day exhibition.

The second day of the convention witnessed the launch of ET Panache Event Managers A-List magazine, along with performances by Singer Aditi Singh, musical duo and brothers Siddharth & Shivam Mahadevan, Music Director duo Rohan Rohan, singer Navraj Hans, singer, and rapper Sid K, Singer Rasika Shekhar, singer Akanksha Sethi, The Bombay Choir, Priya Malik and many more.

Another highlight of the event was the venue itself, the Jio World Convention Centre, a state-of-the-art venue which features world-class infrastructure, complemented by exceptional hospitality and event experience delivered by the centre’s in-house team. The culinary team comprises of specialists from diverse geographies and areas of expertise to deliver exemplary dining, which was the most complimented service by all the attendees. This venue ensures that every event goes beyond the ordinary.

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