ITW Playworx announces a partnership with OST and TMC to form ‘Digiworx’
by EVENTFAQS Bureau Industry Watch | August 2, 2022 | News
ITW Playworx Digiworx
ITW Playworx, India’s global brand solution company has joined hands with On Stage Talents and Entertainment (OST) and Talent Management Company (TMC) to launch Digiworx. Digiworx will be the talent management arm of ITW Playworx and will focus on talent management, customised brand solutions and Live events.
Digiworx will leverage the expertise and knowledge of ITW Playworx along with OST & TMC to create a niche identity for itself and provide potential partnership opportunities for brands and talents in both national and international markets. To kickstart its operation, Digiworx has already onboarded 25 artists across genres.
Digiworx will offer comprehensive services ranging from ideating, planning, creating content and executing partnerships for brands across platforms thereby optimizing on client’s briefs along with strategies to meet the desired goals. The team at Digiworx will be mentored by Anand Bhadkamkar, CEO Dentsu India, as Chief Advisor, Business and Strategy.
Sidharth Ghosh, CEO, ITW Playworx said, " We see this as a forward integration for our clients. Backed by a talented bunch, Digiworx holds the promise and potential to create a robust offering for brands. With years of rich experience in creating cutting edge brand solutions, this enables us to further provide customised solutions based on analytical thinking, innovation, measurable results for brands to achieve their desired goals and objectives.”
Mourjo Chatterjee, Founder, On Stage Talents and Entertainment said, “Merging OST into Digiworx is a step in the right direction. We are optimistic that we will be successful in leveraging the collective strengths of each other to deliver optimum results for brands and talents alike.”
Jignesh Shah, Co-Founder and Siraj Noorani, Founder, Talent Management Company, (TMC) said, “We are extremely elated and excited to begin this new journey with Digiworx. The Talent industry is transitioning towards applying more digital, talent-driven and strategic solutions. We are confident that we will be able to create a disruption in the industry.”
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Digiworx will be the talent management arm of ITW Playworx and will focus on talent management, customised brand solutions and Live events.