Media Mantra secures PR mandate for Barista

Industry Watch | August 2, 2022 | News

Media Mantra Barista

Barista appoints Media Mantra as its PR Agency. The agency has been tasked with improving Barista's corporate reputation, increasing brand visibility, and assisting the brand's aggressive expansion drive in India.

Rajat Agrawal, CEO, Barista said, "Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra's well-demonstrated creativity, unmatched expertise and vast experience will play an integral role in our efforts to position our brand in the market. The agency has high level of passion and clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communications partner."

Pooja Pathak, Co-Founder and Director, Media Mantra said, "We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand's ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista's vision and mission in what promises to be an important success story."

Rahul Mehta, CEO, Media Mantra said, "Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers. "

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The agency has been tasked with improving Barista's corporate reputation, increasing brand visibility, and assisting the brand's aggressive expansion drive in India.

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