WOW Awards 2022: Meet the Jury Members of the Experiential Marketing Group

by  EVENTFAQS Bureau Business Events | August 1, 2022 | News

Experiential Marketing Group WOW Awards 2022

WOW Awards - Asia’s largest business and recognition platform for the Experiential Marketing, MICE, LIVE Entertainment and Wedding industry is all set to host its 13th edition on 19 and 20 August 2022, at JIO World Convention Centre in Mumbai.

The WOW Awards Asia 2022 is now open for entries in 125 categories across 5 groups. The five groups of categories are Experiential Marketing (Group A), Experiential Celebrations (Group B), Experiential Management (Group C), Experiential Venues (Group D) and Live Quotient (Group E).

With a two-phased judging process by jury members, audited and validated by KPMG, awards will be announced during the glittering ceremony. Each Jury member is selected from complementing backgrounds with extensive experience in the industry to ensure complete transparency in the judging process. Jury members are particularly very knowledgeable and thus have an upper hand in deciding the most deserving winner.

While you enter your best work in the event & experiential domain with the intent to take the coveted metal home, it’s time you meet the jury members of the LQ and Experiential Venues Group at the 13th Edition of WOW Awards Asia 2022.

Experiential Venue known as Group D is the category that celebrates Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined customer, for the purpose of promotion, communication and marketing.

The esteemed Jury of LQ and Experiential Venues Group are:

Anirban Basu, GM Brand Marketing, McDowell's No1

A result oriented Marketing Professional with varied experience of Core Branding and Consumer Insights. Over a decade of experience in providing insights for business development through detailed diagnosis of consumer preferences pattern and behaviour for actual and potential products and services. Responsible for identifying the biggest trends, big ideas, biggest conversation worth leveraging which can transform lives in a meaningful and relevant way. Believe strongly in experiential way of brand building.

Current role includes handling brand performance, media planning, ATL+TTL planning for the largest Whisky Brand in the World McDowell’s No1.

Vibhor Kwatra, Head of Advertising & Digital Strategy Domain, O.P. Jindal Global University (JGU)

Vibhor Kwatra, Founder of Coffee Curation Company "Shot In The Dark" also Heads the Advertising & Digital Strategy Domain for O.P. Jindal Global University (JGU), which is a landmark institution in the field of Indian higher education. 

At JGU he is looking after building and growing the digital brand identity of the institution and its 12 schools through initiatives such as – social engagement activities, online media including website and social media and collaboration with external education portals.

With an industry experience of over 18 years, Vibhor specializes in Brand Identity and Innovative strategies for intellectual /entertainment properties. Prior to JGU, Vibhor worked with Jagran Prakashan Ltd., Zee, Bennett Coleman, and Co. Ltd. (Times Group), and Star News.

Amiya Swarup, Director, Head - Events Advisory, Ernst & Young LLP

Amiya Swarup is the director head of Events Advisory, Ernst & Young LLP

He leads the Marketing Advisory Services at EY. With more than 16 years of experience in marketing and brand advisory. Responsible for P&L and building solutions which are advertiser centric. He leads a team of 35+ to deliver marketing spends optimisation and assurance.
Avinash Oza, Lead Marketing, ICICI Home Finance Company Ltd

Avinash Oza has 16 years of rich experience in rural marketing i.e. low-income customers. He had successful stints with Ogilvy Rural, DDB Mudra Max Rural, Mahindra tractors and is associated as Lead Marketing with ICICI HOME FINANCE leader. During his advertising days he has won coveted title of Young Tiger at Ogilvy, Presidents Excelerator award at Mahindra tractors. His campaign Agent on Track for Birla sunlife insurance was selected for Cannes Lions and it won many national and international awards.

He is a voice over artist, an Astrologer, a memer.

His current passion is his son Shonak, and believes that apart from your regular work if you do diverse things you foster creativity.

Lydia Bathelo, Head - Jio World Experiences & Events, Jio World, Reliance

Lydia is a specialist in Sport Events, League Operations and Entertainment, Television Production, Game shows - NonFiction shows, Television Events, Ground Events, Activation, Project Management. Ticketing, Brand Experience.

Nikita Arya, Brand Manager, adidas India

Nikita is a Brand Manager at adidas in India. She is an alumnus of an alumnus of the prestigious school Indian Institute of Mass Communication.

She is instrumental in the brand’s visibility and positioning in India and has spearheaded various initiatives including brand launches, celebrity associations and media buying. In addition to being actively being involved in brand activation she is also developing a strategic vision for the brand in terms of long ­term planning, brand development, nurturing strategic alliances and contributing towards the business direction & focus of the organization.

Amanda Lisa Sequeira, General Manager - Employee Engagement, BYJU'S

A dynamic communications professional with over 12 years of experience and success in conceptualizing and executing large, medium and small scale campaigns and events that impact employee morale and create pride in the organization. Amanda Sequeira eats, sleeps and breathes events. Prior to BYJU'S, Amanda handled employee engagement and internal events for close to a decade at Flipkart. 

Sugato Banerji, Corporate Head Marketing, Dish TV India

With hands on marketing experience across several service categories backed by solid direct sales experience and having worked in 2 start up operations, Sugato brings a cross industry learning of service marketing for organisations looking for rich experience with performance. When you add 8 years of working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a thorough experience of brand building.

Balakrishnan Balram, Advisor, Luxury Experiences

Balakrishnan Balram is a leading Consultant in Luxury Experiential Marketing & Brand Partnerships.  He has had over a decade and a half of growth as a brand activation and experiential marketing leader at some of India's largest media houses, after having kicked off his career with 4 years in the banking industry. Key previous roles included West Head Alternate Revenue at Radio City, Regional Head Branded Content at NDTV, & South and West head IP’s at BCCL. He has co-created and curated several award winning customer experience platforms and IPs at Lodha and previous roles. Notable among them are ET Citi Grandmasters, HSBC Financial Inclusion Summit, NDTV Principal MF Financial Summit, FBB Got Style Get Famous, Vodafone Dekho Visarjan Asmaan se, Palava Tarang, Belmondo Weekends that have been widely recognized across industries. 

He has served as a speaker and also moderator on various panels related to developing quality customer experiences, Experiential Marketing & Brand Alliances, and collaborations across mass-market & luxury products at India's most respected experiential marketing &  marketing conclaves.

Stanton Ambrose, Marketing Head-JACK&JONES at Bestseller India, Bestseller

Stanton is a passionate marketing professional with experience in consumer insights, branding, digital innovation & customer engagement. A firm believer in customer experience as a central approach in the consumer journey to build long term brand value.

Useful Links:

WOW Awards Asia website:  http://asia.wowawards.com/

T&C - https://asia.wowawards.com/support/

For more details contact: Charmi Janani | +91 88505 39096 or Priya Gulati l +91 99998 95113

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