Forbes India and INCA launches India’s Top 100 Digital Stars list
by EVENTFAQS Bureau Entertainment | July 22, 2022 | News
INCA
Forbes India and INCA, GroupM’s content marketing arm announce its list of India’s Top 100 Digital Stars. Content creators across nine categories ‘comedy, beauty, fashion, business & finance, fitness, food, tech, travel and social work’ have been recognised for their innovative and engaging content.
Nikhil Sharma, known as ‘Mumbiker Nikhil’ tops the list followed by Abhishek Upmanyu and Komal Pandey. In terms of engagement, Natasha Noel is on top, whereas Ashish Chanchlani has the highest followers.
Comedy creators top the list, followed by beauty and fashion, together they dominate 40 percent of the list. Men and women contribute equally to the list, close to 50:50, and there are two transgender individuals.
To arrive at the list, INCA first identified the top 20 creators from all the 10 genres mentioned, keeping engagement rate and follower count in mind. Out of 200 creators they shortlisted the top 100 basis multiple metrics: Reach, engagement, impressions, genuity, follower count and trending score. The platforms taken into consideration were: Instagram, YouTube, Facebook and in some cases Twitter.
Brian Carvalho, Editor, Forbes India said, "These creators go beyond personalities who influence an audience; it’s often their content, in the shape of videos, reels, graphics, blogs et al, that engages audiences and, in some cases, is able to make a difference. This special issue is the result of that Forbes India-INCA project of epic proportions.”
Kunal Sawant, Business Head, INCA India, GroupM said, “Influencers have gone beyond just content creation, they are now becoming a brand in themselves. They do more than just creating awareness about a brand. They impact the mid and bottom of the funnel metrics, which include leads and conversion. This list is our effort to help marketers understand various aspects and names in the influencer marketing industry in the country and provide them with a curated list when talking about top influencers from different categories. To arrive to the list, we used INCAs proprietary algorithm “INscore” and we are thrilled to announce the launch of this list with Forbes India.”
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Content creators across nine categories ‘comedy, beauty, fashion, and more’ have been recognised for their innovative and engaging content.