A Record-Worthy Feat - ALL IN Events soars high, creates 4 World Records for Zee Entertainment Shows

by  EVENTFAQS Bureau Industry Watch | July 20, 2022 | Promo Feature

All In Events

ZEE Networks and ALL IN Events concluded 4 World Records on May 13th, 2022 in association with International Book of World Records by conceptualizing and executing four unique and creative record concepts for ZEE TV's shows and Movie Premier. The records are: 

• World Record for the ‘Tallest Fan Photo Installation’ of Salman Khan for Radhe Movie’s World TV Premier on ZEE TV.
• World Record for creating ‘360-Degree Dance Video forming a Mosaic brand logo with 1500+ participants’ for Dance India Dance Little Masters on ZEE TV.
• World Record for creating ‘Largest Jalebi’ for the Launch of TV Show ‘Mithai’ on ZEE TV.
• World Record for the most number of Deaf people together in a Movie Screening – The Kashmir Files with Indian Sign Language interpretation on ZEE5.

World Record for the ‘Tallest Fan Photo Installation’ of Salman Khan for Radhe Movie’s World TV Premier:

On 10th August 2021, All IN Events and ZEE TV began this journey of World Records with a three-day activity on the Carter Road Promenade in Bandra, Mumbai where the larger-than-life cut-out of Salman Khan’s silhouette in his Radhe avatar was installed and was made available for selfies by Salman Khan's fans across India. With fans posting their selfies using #BhaiKoSalaam and tagging the channel on their respective social media posts, the activity witnessed an overwhelming response within a matter of hours from its announcement. With thousands of color-coded images of 'Salman Khan Ke Sabse Bade Fans', a mammoth

32 ft x 20 ft fan-sourced mosaic of Radhe was created, making a spectacular entry into the International Book of Records as the 'Tallest Fan Photo Installation’. With the last set of photos making their way onto the mosaic on the day of the TV Premier. In addition to PR coverage, it was a perfect mix of entertainment and intrigue for the telecast of the world television premiere of Radhe: Your Most Wanted Bhai, which made it an ideal family viewing experience on Independence Day at noon on Zee TV.

World Record for creating ‘360-Degree Dance Video Mosaic with 1500+ participants’ for Dance India Dance Little Masters:

ALL IN Events conceptualized and executed a first-of-its-kind fan-sourced 360-degree dance video mosaic on the streets of Mumbai for ZEE TV’s Dance reality show – DID L'il Masters Season 5. For this 30 ft x 11 ft video mosaic, passionate dancers who are also ardent fans of the reality show were invited to dance their hearts out while a 360-degree rotating camera captured their moves. The three-day activity that commenced on 5th March at Bandra's Carter Road Promenade, witnessed a total of 1500+ entries by 7th March, thus paving the way for the channel to make a spectacular entry into the International Book of Records. The gorgeous Sonali Bendre who was one of the judges on the show too participated in this activity by recording the final video to register the world record using maximum, unique 360-degree fan-sourced videos within 72 hours & she was stoked about Zee TV achieving this historic feat. ZEETV's DID L'il Masters S5 has been instrumental in providing Indian youth with a global platform to showcase their dancing talent. 

World Record for creating ‘Largest Jalebi’

In India, almost every occasion that we celebrate is incomplete without the presence of ‘Mithai’. The protagonist of Zee TV’s upcoming fiction show ‘Mithai’ is no exception to the rule. With an aim of spreading sweetness and joy amongst everyone while celebrating the launch of Mithai team ZEE TV and ALL IN Events created a record for the ‘Largest Jalebi’ on 31st March at Bandra’s Carter Road Promenade. Made in a specially fabricated WOK’s which were around 15 feet in diameter, this huge 12.8 feet Jalebi weighed about 140kgs and was made in custom made utensils. After an arduous toil of nearly 24 hours, the channel made a victorious and spectacular entry into the International Book of Records for preparing the ‘World’s Largest Jalebi.’ But, what’s also remarkable is that the channel distributed this mouth-watering jalebi to underprivileged children from the NGO- Spark-A-Change. The Largest Jalebi became a source of happiness for the kids as they relished it along with their families while interacting and clicking selfies with the lead of the show. Along with boxes filled with jalebi’s the kids were also gratified with Stationery Boxes as a good luck for their academic success.

World Record for a Movie screening for the most number of Deaf People together – The Kashmir Files on OTT platform ZEE5 with Indian Sign Language interpretation.

India’s largest home-grown video streaming platform, sets a world record (with the International Book of Records) and becomes the first OTT platform to release a Bollywood commercial film with Indian Sign Language (ISL) interpretation, making it accessible for deaf people. The ISL interpretation for ‘The Kashmir Files’ was carried out by ISH News, which is the One-Stop News and Awareness channel for the 18 million deaf people in India.

After its record-breaking performance at the box office, The Kashmir Files is now set to premiere on ZEE5 on 13th May in Hindi, Tamil, Telugu, Kannada & Indian Sign Language. Marking this initiative, ZEE5 organised a special screening of ‘The Kashmir Files’ in Indian Sign Language and saw a turnaround of 500 people with a hearing impairment. The special screening was graced by the Director, Vivek Agnihotri along with his wife and actor, Pallavi Joshi and actor, Darshan Kumaar.

Having achieved a haul of World Records, Team ALL IN Events said, “It was a record marathon for our team having bestowed with the trust and Faith of ZEE Entertainment Brands. We were able to meet our client's goals within deadlines and deliver the best outcome that gained maximum audience interactions and PR coverage. We hope to continue this record-breaking streak and break many more in the future”.