Adidas Originals hosts the “Originals Collective” experiential in-store event
by EVENTFAQS Bureau Entertainment | July 19, 2022 | News
The Originals Collective
Adidas Originals hosted the “Originals Collective” to engage with its creative community at two in-store events at the flagship stores in New Delhi and Mumbai on July 14 and 15, respectively. The experiential events featured mixed reality set-ups, with multiple tangible and intangible interventions that provided an immersive experience for the attendees.
The event started with interactive workshops that delved into the world of digital art. While Digital Illustrator Yash Pradhan conducted the workshop at the adidas Originals, Linking Rd Store in Mumbai, Designer Param Sahib led the talk at the adidas Originals, Promenade Store in New Delhi. Both the artists shared interesting insights and anecdotes around their exploration of digital art, the emergence of AR and VR, NFTs, etc. They then proceeded to highlight a special AR showcase featuring Stan Smith, Superstar, and Forum. QR codes led the attendees to special filters that enabled them to experience themed digital artworks around the sneakers. The events also featured a digital photo-booth where attendees got clicked against the filters.
The experiential events witnessed an attendance of 100+ creators, store regulars, and key members from adidas’ membership community – adiClub, across New Delhi and Mumbai. The attendees shared their excitement on the innovative concepts and documented their experience on social media.
The evening then culminated into an in-store mixer with homegrown music DJs – Sickflip and Skip, who had curated a “Classic Tributes Set” of hip-hop tracks, while adding their own spin to it. As a final interactive element, a t-shirt customization engagement was organised at both stores. Based on the digital artworks created by the artists, attendees were able to select their favourite designs and have them printed on t-shirts via heat press printing. A representation of digital art meets real world application, these t-shirts served as ideal memorabilia and takeaways for everyone.
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The aim is to engage with its growing creative community at two successive in-store events at the flagship stores in New Delhi and Mumbai on July 14 and 15.