Netflix appoints Microsoft to launch ad-supported subscription service

by  EVENTFAQS Bureau Entertainment | July 14, 2022 | News

Netflix Microsoft

In order to prepare for the launch of its first subscription service funded by advertisements, Netflix has appointed Microsoft as its advertising technology partner. This year, Netflix will provide a lower-priced subscription with advertisements.

Microsoft’s team, posted in a blog, “At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information,”

Greg Peters, COO, Netflix said, “In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

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