Volkswagen releases a new campaign ‘Hello Goosebumps’ for the newly launched sedan Virtus
by EVENTFAQS Bureau Industry Watch | July 12, 2022 | News
Volswagen DDB Mudra Group Hello Goosebumps
Volkswagen releases a campaign ‘Hello Goosebumps’ for its new launched sedan Virtus. The film conceptualised by DDB Mudra Group aims to plug in excitement and energy into the premium mid-size sedan segment by highlighting the thrill and joy of driving the new Volkswagen Virtus.
Volkswagen’s media agency, further elevated the launch campaign, covering all vital media channels. The campaign kick-started with the ‘French Window Innovation’ in The Times of India. The integrated campaign was further strengthened with an influencer marketing strategy featuring Tamanaah Bhatia, Yami Gautam, Mrunal Thakur, and more.
Abbey Thomas, Head of Marketing & PR, Volkswagen Passenger Cars said, “With the launch of the new Volkswagen Virtus, our intention was to showcase the potential of the premium midsize sedan segment. The Virtus boasts of a striking design, exhilarating performance and German-engineered built and safety that has the ability to reignite the segment. Our communication positioning for the Virtus ‘Hello Goosebumps’ has been rightly captured by our partner DDB Mudra Group and amplified by PHD media in reaching out to our intended consumers. The combined efforts have elevated the excitement and thrill of driving sedans paving the way for an introduction truly befitting of the Virtus.”
Pallavi Chakravarti, Creative Head, DDB Mudra said, “This sedan looks like a dream and drives like one too. ‘Hello, Goosebumps’ captures the essence of the Volkswagen Virtus in a simple, visceral campaign that every passionate driver will undoubtedly relate to.”
Monaz Todywalla, CEO, PHD Media, said, “Our partnership with Volkswagen gave us the opportunity to steer another big launch campaign to its true potential while staying true to PHD’s tradition of helping its clients make significant leaps in the marketing space. Utilizing key strategies across all touchpoints to maximize reach, an outcome like this always gives us the impetus to continue building impactful experiences for brands like Volkswagen and elevate their marketing strategies to be a cut above the rest”
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The film conceptualised by DDB Mudra Group aims to plug excitement and energy into the premium mid-size sedan segment by highlighting the thrill and joy of driving the new Volkswagen Virtus.