Laqshya Media projects Big, Bold, Beautiful Nissan Magnite across India with an OOH campaign
by EVENTFAQS Bureau Industry Watch | July 4, 2022 | News
Laqshya Media Nissan
Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier in 70 cities. It is designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city, with high-impact, large format OOH sites placed at key urban touchpoints, including key arterial routes, main traffic junctions, central business hubs, auto-hubs, and commercial retail areas, among others.
The campaign was designed to highlight how the SUV's exteriors, roomy interior, turbocharged engine, and advanced safety technology establish it as the perfect city adventure companion for discerning Indian customers.
Amarjeet Hudda, COO, Laqshya Media Group said, "The Nissan Magnite OOH has been a very prestigious project for us. To bring to life the Big, Bold, Beautiful and 'charismatic' appeal of the SUV, we selected the most iconic, large format impactful OOH sites nationwide across cities." He added, "The campaign used technology extensively to strengthen reach and visibility for Nissan India's target audience. For example, we deployed in-house advanced AI-powered OOH Planning Tool (SHARP) 'Strategic Hyperlocal AI-powered Reach Planner' to identify the most strategic touch points as per campaign TG in each city. Also, we undertook GPS /GPRS-based monitoring to make our outreach more effective."
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The campaign adopted a messaging route to resonate with target audiences and potential buyers in more than 70 different cities across India.