Mirchi launches its OTT 'Music Plus Audio' that celebrates the love for stories in India

Entertainment | July 1, 2022 | News

Mirchi Mirchi Plus Audio

Mirchi, redefines the audio entertainment industry with the launch of its mobile app – Mirchi Plus. Continuing its digital journey in becoming a phone-first brand, the Mirchi Plus app offers a library of original audio stories, podcasts, Mirchi’s ever entertaining videos, entertainment news and more.

Mirchi Plus allows fans and listeners to access Mirchi’s content library anytime, anywhere. Mirchi Plus will be available on Apple and Android smartphones, as well as the Android Auto and Apple Car play systems.

Mirchi Plus offers a bouquet of content across 10 different languages - English, Hindi, Punjabi, Marathi, Gujarati, Bangla, Telugu, Tamil, Malayalam, and Kannada - and also provides audio stories across genres like drama, comedy, romance, horror, thriller and many more. Mirchi Plus will launch new marquee audio shows every month, providing an expansive selection of content to users.

Vineet Jain, Managing Director, BCCL, said, “Mirchi has always been the audience's go-to choice for all things music; with the launch of ‘Mirchi Plus’ we now enter the exciting & evolving space of story-telling and original content. This transforms Mirchi into its full digital avatar, allowing us to pick, analyse and act on consumer signals in real time.”

Prashant Panday, MD & CEO, ENIL, says, “Mirchi has dominated the radio industry for over two decades with its best-in-class audio entertainment. With the evolving needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to expand our consumer engagement and be present where our consumers are. Mirchi Plus strengthens our digital play. Through the launch of the app, we look forward to building a multi-lingual and immersive audio experience for our listeners. Moreover, Mirchi Plus is a significant addition to Mirchi’s digital properties aiding Mirchi in fulfilling its goal of generating 25% of our revenues from digital."

Nandan Srinath, Executive President, ENIL, says, “The team at Mirchi is so excited with the launch of Mirchi Plus! This is a major stride for us in delivering new & original content, gathering data for action, and providing measurable & actionable outcomes for our advertising partners. The Mirchi Plus app is crucial to the enduring success of our company, brand and people in the coming decade.”

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The mobile app offers a vast library of original audio stories, podcasts, entertaining videos, entertainment news, and providing an expansive selection of content to users.

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