Premium large format ICE Theaters set to debut in India with PVR Cinemas

Industry Watch | July 1, 2022 | News

ICE theaters PVR Cinemas

High-end theatre screen format ICE Theaters announced that it has reached an understanding with luxury cinema chain PVR Cinemas. The deal entails a long term relationship, starting with three auditoriums scheduled to open within the next 12 months in Mumbai, Delhi and Bangalore. The announcement was made at CineEurope, Barcelona which is the most successful European convention and trade show for Major, Regional, and Independent cinema exhibitors.

ICE Theaters was created by France’s CGR Cinemas. In addition to combining premium design as well as cutting-edge sound and image technologies, the product offers a never-seen-before experience that features non-reflecting LED panels, targeting the moviegoer’s peripheral vision from the start to the end of the movie. After enlarging their presence on the European continent and expanding to Northern America and the Middle East, ICE Theaters is all set to launch its product in Asia.

PVR’s strategy has always revolved around the changing aspirations for the customers to offer them a differentiated and premium experience. As a leading out-of-home entertainment destination, PVR is striving to build cinemas that provide an ambience, cutting edge technologies in terms of sound and projection, opulent comfort and indulgent refreshments.

Renaud Palliere, Chief Executive Officer at PVR cinemas, said, “We are very enthusiastic to be adding the immersive ICE Theaters solution to our diverse cinema offering in India,. We were captivated by the way the side LED panels enhance the film viewing experience, without taking your sight off the main screen. At PVR, we pledge to continuously enhance our guests’ entertainment experience, and so we feel that by bringing ICE Theaters, whose innovative and unique product have already gathered a significant track record in major film markets, to our cinemas is yet another step toward fulfilling our objective.”

Jocelyn Bouyssy, Managing Director at ICE Theaters, said, “We are so unbelievably proud to be sealing this partnership with luxury cinema chain PVR Cinemas. Not only do we feel privileged to be collaborating with such an esteemed and premium exhibitor, this is also the opportunity for ICE theaters to take up Bollywood movies post-production. After 5 years of working alongside all Major Hollywood Studios to release their most acclaimed titles in our premium auditoriums, we are thrilled to be expanding our format to the Indian movie-making industry and develop our offer to reach new audiences.”

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The deal entails a long term relationship between ICE Theaters and PVR Cinemas, starting with three auditoriums scheduled to open within the next 12 months in Mumbai, Delhi and Bangalore.

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