Thomas Cook India executes Digital Yoga Exhibition organised by Ministry of Ayush, GOI

Industry Watch | June 30, 2022 | News

Thomas Cook India

Thomas Cook (India), a travel services company managed the end-to-end execution of the Digital Yoga Exhibition organised by Ministry of Ayush, Government of India in Mysuru, Karnataka from June 21 to June 26. The digital exhibition deployed technology like Virtual Reality (VR), Augmented Reality (AR), gamification and graphic animation to showcase the history and wisdom of Yoga through informative and interactive elements. 

Thomas Cook India focussing on innovation and technology delivered a digital exhibition that saw the attendance of significant visitors during the six-day event. Inaugurated by Hon’ble Prime Minister Shri. Narendra Modi, the exhibition was also graced by the Governor of Karnataka, Shri. Thawar Chand Gehlot, Chief Minister of Karnataka, Shri. Basavaraj Bommai and Union Cabinet Minister, Ministry of Ayush, Shri. Sarbananda Sonowal.

With a strategic intent to educate and engage visitors, Thomas Cook India divided the Digital Yoga Exhibition in two segments – informative and interactive. The informative segment highlighted the History of Yoga, the Journey of Yoga from spirituality to medicine and the value of Yoga in the Digital Era. The interactive segment leveraged new-age technology to ensure a high engagement quotient with innovative elements like ‘Yoga with Modiji’, ‘Yoga for Human Performance’ and ‘Get Healthy with Yoga’. ‘Yoga with Modiji’ challenged visitors to perform a yoga asana alongside an animated 3D avatar of Prime Minister Modi that performed the same asana. 

The participant’s posture was scanned using posture recognition Kinect technology to display the correct posture. Upon completion, the attendees were given the opportunity to take pictures with the Prime Minister in augmented reality. In addition, a digital kiosk recommended yoga asanas based on the visitor’s BMI, while interactive games tested the cognitive flexibility, attention span and working memory of the participants. 

The venue presented content via innovative digital screens and giant LED walls that showcased infographic and video content on the origin, history and development of yoga. Users were given the option to connect via a QR code and navigate through the informational display of yoga start-ups and tech interventions.

The central installation was inspired by the lotus pose ‘padmasana’, symbolising growth towards excellence and enlightenment and became a key attraction of the exhibition. 

Additionally, the ‘Heal in India and Heal by India’ wall at the exhibition showcased career opportunities in yoga, training, institutions and research in yoga and its efficacy in disease mitigation and prevention.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) said, “It is a special honour and we are very grateful to have been selected as the exclusive Event Manager for the Ministry of Ayush’s first-ever Digital Yoga Exhibition. Our MICE Team has displayed finesse- right from their innovative conceptualization to swift and remarkable execution of this unique Digital Yoga Exhibition. I am particularly proud of the smart use of technology that ensured engaging interactions for the attendees. The high praise received from the dignitaries and the visitors serves as a glowing testament to the exceptional delivery of our people.”

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With a strategic intent to educate and engage visitors, Thomas Cook India divided the Digital Yoga Exhibition in two segments – informative and interactive.

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