Boutique Living hosts a star studded event at JW Marriott, Juhu on June 16

Industry Watch | June 24, 2022 | News

Boutique Living

Boutique Living launched a campaign by imprinting the lives, moments and memories of Bollywood celebrities on personalised dohar sets in a star-studded event held on June 16 at JW Marriott, Mumbai. 

Various stories were brought to life when Boutique Living gifted over 40 celebrities their own unique personalised dohars. This was part of the CSR activity where Boutique Living, will take care of the education of 25 children of martyrs as part of its ‘Karenge Poore Sapne Adhoore’ initiative.

The event saw participation of 40 celebrities, including Milind Soman, Kartik Aryan, Anil Kapoor, Karan Johar, Vaani Kapoor, Kabir Khan, Parineeti Chopra, Shikhar Dhawan, Manushi Chillar, Ranveer Singh Brar, Masaba Gupta, Aman Gupta, Radhika Madan, Nushratt Bharuccha, Ayushmann Khurana and many others. 

While Milind Soman’s dohar revealed his love for fitness and exercise, Anil Kapoor’s dohar reflected his Mumbai film roots. Kartik Aryan’s dohar had prints of him along with his beloved pet, Ayushmann Khurrana’s dohar reflected his love for art, director Kabir Khan’s dohar had prints of his iconic film and Parineeti Chopra’s dohar reflected her love for the sea.

KK Lalpuria, Executive Director and CEO, Indo Count Industries marketer of Boutique Living, presented dohars with bedding sets to the celebrities. During the event KK Lalpuria said, “Over the past 25 years Indo Count has woven together all the threads necessary to provide the world’s finest bed linens. With Boutique Living, an aspirational brand launched by Indo Count, the world’s maker of superlative refined bed linens is now a household name for the Indian consumer.”

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Boutique Living gifted over 40 celebrities their own unique personalised dohars. The event was a part of their CSR initiative, as part of which they will support the education of 25 martyrs' children.

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