Percept ICE executes the launch of Zee Technology and Innovation Centre in Bengaluru

Industry Watch | June 23, 2022 | News

Percept ICE Zee Technology Innovation Centre

Percept ICE executed the launch of the Zee Technology and Innovation Centre at Bellandur, Bengaluru on May 13, 2022. The launch saw an attendance of over 1500 on the ground along with a simultaneous live webcast that saw thousands pan India viewing the event online. 

The newly launched Zee Technology and Innovation Centre is set in 80,000 feet of space to be the company’s epicentre to build a strong cohort of tech, data, and talent. The centre has already onboarded 700+ tech experts to build cutting-edge products. Through the capabilities being built at this centre, the company intends to leverage behavioural and derived data to personalize content and delivery, thereby increasing its reach across platforms. The centre will build the metaverse network for the company with the help of AR, VR and NFT led delivery models.

A video booth engagement was created where the key pillars of ZEE T&I were projected in a very fluid format both proving invaluable information about the new centre to visitors. In addition to ensuring the spotlight remained on the highlights of the centre, Percept ICE also managed multiple entertainment capsules and an employee appreciation program recognizing the initiatives and efforts of ZEE personnel.

Vidya Alva, EVP & Business Head, Percept ICE, said, “It was an honour to receive the project from ZEE to conceptualize and manage the mega launch of the Zee Technology and Innovation Centre in Bengaluru. While the focus of the event had to be on the launch of the massive 8,000 sq ft building displaying its many unique features, we also had to highlight the digital endeavour of ZEE as it strives to cater to a global audience while redefining the future of entertainment by leveraging innovation and technology-led strategy. We are grateful to the faith invested by the Management in ZEE for allowing us to manage their significant ventures, and we look forward to partnering with them to create many more pioneering events in the year ahead.”

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Percept ICE conceptualized and managed the grand launch of the state-of-the-art Zee Technology and Innovation Centre on May 13, 2022.

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