The Indian Performing Society celebrates World Music Day with ‘IPRS Antakshari’

Entertainment | June 21, 2022 | News

IPRS Antakshari World Music Day

IPRS, the the music copyright society representing music composers, lyricists, and publishers, given its penchant for innovation, has gone on to conjure a unique digital initiative, IPRS Antakshari, to commemorate the occasion of the World Music Day June 21.

This cause has evolved into a multi-dimensional digital campaign. Music creators like Vishal Dadlani, Irshad Kamil, Tanishk Bagchi, Kausar Munir, Mayur Puri are backing and participating in the digital Antakshari. The initiative will also witness a jingle composed by popular duo Bharat-Hitarth.

This game of music has been bonding friends and families for ages. IPRS decided to celebrate the creators through Antakshari, as the game was born and fuelled by innumerable songs by musicians over generations. 

Sameer Anjaan, songwriter and IPRS Board member, said, “There is no better way to bring people together than music. And as a Copyright Society, we endeavour to create an ecosystem where the creators behind every piece of music are duly credited and remunerated. In a nation with a rich cultural heritage like ours, we must encourage one and all to acknowledge the music makers who devote a lifetime to create the music that fills our moments of joy and grief with life and hope. Through this initiative on World Music Day, IPRS aims to remind us that while music is an integral part of our life, we must not forget those who have gifted us these timeless melodies”. 

The fun social media initiative will be a six-hour-long activity witnessing participation from music makers. The activity, open to all, calls for participants to continue the game on the IPRS Instagram page.

For the songs mentioned during the online Antakshari, IPRS would add the songwriter and composer's names. Thus, the initiative is to acknowledge and give due credit to the lyricist and composer behind the songs and celebrate the music creators. 

Rakesh Nigam, CEO IPRS, said, “India is a thriving music industry, where music has played a significant role in bonding families, friends, and communities. Antakshari, the game of music, usually played during family occasions or gatherings, is both entertaining and nostalgic. On World Music Day this year, through IPRS Antakshari on our social media platform, we intend to highlight the importance of acknowledging the music creators who often miss a mention. As we continue our efforts towards upholding the rights of music creators, our “#CreditTheCreator” campaign launched earlier saw a significant change in the dynamics of how names of the lyricists and composers get mentioned during live/virtual performances.” 

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On the occasion of World Music Day, IPRS celebrates music composers, lyricists, and other members of the music fraternity with a digital initiative called ‘IPRS Antakshari’.

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