Cheil India joins hands with Platinum Outdoor for an innovative out-of-home campaign for Samsung

Industry Watch | June 17, 2022 | News

Samsung Cheil India Platinum Outdoor

An innovative out-of-home campaign by Samsung for its brand-new Split ACs with Wind Free technology is executed by Cheil India in association with Platinum Outdoor. The campaign covers four cities across India  Jaipur, Pune, Ahmedabad and Kolkata.

Following a two-year pandemic-mandated lockdown, the objective of the activity was to capitalize on bringing out the best through OOH innovation and a huge revival of outdoor commute by placing large hoardings and branding in high-traffic areas. The idea of driving massive visibility and reach for the brand this summer comes out really well through this flawlessly planned campaign by Cheil India.

Samsung’s extensive one-month campaign includes bright, LED-lit creatives visible on highways. With this outdoor campaign for Samsung, the brand has positioned itself to become a hot topic of conversation by discussing the importance of micro holes for clean and cool air in our homes.

Ankur Kapoor, Product Marketing Head, AC business, Samsung said, “Our latest range of premium Wind-Free air conditioners addresses consumers' evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give the highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out-of-home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

Durba Mandal, Head – OOH Business, Cheil India said, “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

Dipankar Sanyal, the CEO, of Platinum Outdoor and MRP, said, “We have been collaborating with Cheifor Samsung for over a decade now. It has always been our endeavor to create great work for our clients both on creative and planning using our Madison proprietary tools for sharper targeting. We are extremely happy to see our idea of bringing alive the various aspects of Samsung’s split AC with wind-free technology on strategically located billboards.”

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Samsung's out-of-home campaign for its new Split ACs with Wind Free technology is executed by Cheil India in association with Platinum Outdoor.

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