BookASmile hosts a Drum Circle for youth from Tribal communities for World Music Day

Industry Watch | June 17, 2022 | News

BookMyShow Drum Circle World Music Day

‘World Music Day’, BookASmile, the charity initiative of India’s leading entertainment destination, BookMyShow partnered with Dhunn, The Drum Circle and Snehavardhini Social Trust to host a Drum Circle for the tribal youth community from the town of Roha (Raigad district) in Maharashtra and spread smiles through the magic of music.

Employees of BookMyShow joined in an evening of revelry and dancing to the beats of their music and fun evening held at BookMyShow House, Mumbai.

This initiative is an extension of BookASmile’s belief in fostering overall personality development by taking entertainment experiences across music, cinema, theatre, sports and art to less fortunate communities.

Through the Drum Circle, BookASmile created a circle of inclusion, togetherness, rhythm and sync.

Farzana Cama Balpande, Head BookASmile, said, “Entertainment can bring out many different emotions in individuals across the spectrum, but it also leaves you with a distinct slice-of-life experience each time. At BookASmile, creating entertainment-led-experiences is a natural extension of our aim to help spread joy and happiness while also contributing to the personality development of individual and community, creating a small but impactful difference in their lives, one smile at a time. Collaborating with ‘Dhunn’ and ‘Snehavardhini Social Trust’, we are humbled to be able to bring the experience of this ‘Drum Circle’ to young beneficiaries from tribal communities and it was a treat to engage with them along with our BookMyShow family, in such an immersive format where we saw the power of music come alive, brightening up everyone’s day! We feel privileged to be able to host such experiences and bring moments of joy into their lives and we will continue to offer more such unique experiences in times to come."

The novel approach of a Drum Circle aims at spreading joy by offering an opportunity to everyone to express through music. It empowers equality and includes people of all ages, creating a new, collective voice as they drum together.

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BookASmile, a charity initiative of BookMyShow partnered with Dhunn, The Drum Circle, and Snehavardhini Social Trust to host a Drum Circle for the tribal youth community from the town Roha.

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