PVR Pictures and French Embassy join hands to promote French culture and diversity in India

Industry Watch | June 16, 2022 | News

PVR Pictures French Embassy

PVR Pictures collaborates with the French Embassy in India for promoting the cultural diversity of France in India by showcasing French movies. The First among a multi-city event was held at New Delhi at PVR Director’s Cut, Vasant Kunj, through a special screening of PVR Pictures’ release, ‘Notre-Dame On Fire’, a French movie. The movie was screened as part of a special invitation extended by H.E. Emmanuel LENAIN, Ambassador of France to India.

Emmanuel Lenain, Ambassador of France to India, said, “France and India are partners in creativity and innovation. That is why India’s participation in the 2022 Cannes Film Festival as guest of honour of the Marché du Film was such a success. We want to bring our audiences, our artists and our film industries closer together. The Embassy of France appreciates the efforts of PVR Pictures in bringing French cinema to India for the enjoyment of Indian and French audiences. French is the most sought-after foreign language for Indian students. Promoting French cinema also helps in strengthening connections and cultural cooperation between the two countries”.

Sanjeev Kumar Bijli, Joint Managing Director, said, ‘’PVR Pictures is known for bringing International marquee titles in India and 'Notre-Dame On Fire' is one such soul stirring title. We are proud to enter into an institutional tie-up with the French Embassy as part of their endeavour to promote cultural exchange programmes between India and France. Through our humble efforts we are striving to promote contemporary French cinema in India and exposing Indian and global audiences who are based in different part of the country by showcasing such films to them in PVR’s pan India cinemas”.

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PVR Pictures collaborates with the French Embassy in India for promoting the cultural diversity of France in India by showcasing French movies.

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