Meraki Sport & Entertainment renews its partnership with Fresh Events
by EVENTFAQS Bureau Industry Watch | June 16, 2022 | News
Meraki Sport & Entertainment Fresh Events
Meraki Sport & Entertainment renews its partnership with Fresh Events and it aims to take the Music Run™ to five cities over the next 24 months.
The Music Run™(TMR) has transformed the traditional and individual experience of running with earphones for over 2,50,000 people, into a unique shared health and fitness experience for over 7 years now across 13 countries via 35+ global events.
The event debuted in India, Bengaluru in 2016 and had been a regular feature in the cities running calendar with an average participation of 6,000 plus runners.
The event comprises of two race categories - timed 5K and 10K, and has seen headlining acts like Ritviz, Gully Gang, Lost Stories, Zaeden and other trending entertainers in its earlier editions.
Jeffrey Ross, General Manager of Fresh Events Asia, said, “We are delighted to announce a multi-year extension of our partnership with Meraki Sport & Entertainment, making them the exclusive India license holders. TMR is the only international running series with music at every step of the way and we are confident that there is no better partner than Meraki to make India #LiveTheBeat”
Giselle Mendes, Head Experiences & Events, Meraki Sport & Entertainment, said, “TMR’s unique disposition is its ability to engage the Gen Zs and millennials, through an expression of health and fitness. Our objective is to localise this without diluting the core fabric of the product and create pan-India experiences. While the on-ground events will engage over 30K participants, supported by comprehensive marketing and promotions, we will also be focussing on creating India specific community forums, at the back of the event, providing brands with a year-round engagement with a relevant consumer demographic.”
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The partnership aims to take the Music Run™ to five cities over the next 24 months.