Adidas commits to end plastic waste with “Run For The Oceans” 2022
by EVENTFAQS Bureau Industry Watch | June 7, 2022 | News
Adidas Run For The Oceans
In the fifth edition of Adidas brand’s sustainability campaign “Run For The Oceans”, India united over 1500 participating runners from all over Mumbai. It was joined by public figures and media personalities, including Anusha Dandekar, Saiyami Kher, Karanveer Bohra, Teejay Sidhu, Aditya Seal, Akash Gaurav and Angad Bedi among others for the run.
The run involved a three-kilometer lap around Versova Beach, Mumbai. Post the run, the runners participated in a beach cleanup drive on Versova Beach. For every 10 minutes of running, recorded by participants via the adidas Runtastic app, Parley vowed to clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (with this year’s target to collect a maximum of 250,000kg).
Sunil Gupta, Senior Director, Adidas India said, "At adidas, our commitment to sustainability is holistic and deeply embedded into how we do business. Run for the Oceans is at the forefront of this commitment to help “End Plastic Waste”. Since the beginning of this initiative, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone. Currently running in its fifth year, this campaign shows the brand's commitment to bringing communities together to create a more sustainable world, because sustainability is a team sport.”
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The run involved a three-kilometer lap around Versova Beach, Mumbai. Post the run, the runners participated in a beach cleanup drive on Versova Beach.