ITC Classmates engages with students in Chennai on the occasion of World Environment Day

Industry Watch | June 6, 2022 | News

World Environment Day ITC Classmate Chennai

Encouraged by ITC’s large-scale afforestation initiative, Classmate, the Company’s leading stationery brand, took up a local tree plantation initiative in Chennai along with students on the occasion of the World Environment Day. The objective of this afforestation project is also to motivate school students fully understand the importance of environment positive actions and develop eco-consciousness.

ITC’s large-scale afforestation programme has greened over 9,50,000 acres of land and provided over 170-million-person days of sustainable livelihood to farmers to date in India. Over the past two decades, ITC Limited has been supporting a sustainable and inclusive forestry chain for its Paperboards and Specialty Paper Business, contributing to carbon sequestration by creating a large green cover, whilst supporting large-scale livelihoods for tribals and marginal farmers. The efforts made by ITC to promote responsible sourcing and sustainable plantations have led to the Forest Stewardship Council certification as well as membership of WWF-Global Forest and Trade Network.

ITC Classmate’s small but significant afforestation drive involving school students aims to complement the efforts of volunteers combating climate change at a local level. It has partnered with the Environmentalist Foundation of India, who have been invited by the Chengalpet District Administration to create a forest patch at Vengadamangalam which is a fast-growing residential suburban pocket of Chennai and is witnessing contamination of land, water, and air with a profound shift in land use, growth, and ecology at large.

To ensure that, ITC Classmate has planned a dedicated orientation program in 24 schools in the city from June 10th to July 31st 2022. The program aims to enhance their understanding of nuances of resource utilization, biodiversity preservation, and sustainability.

Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC, said, “Climate change is today impacting us in myriad ways. Going forward, the young generation will have to play a significant role in environment conservation. At ITC, responsible capitalism is an abiding strategy that focuses on extreme competitiveness but in a manner that replenishes the environment and supports sustainable livelihood. As part of this ethos, we, at ITC Classmate, have taken it upon ourselves to enhance understanding of the youth about the afforestation and take actions that would support their hope and trust in active actions for the future. We are endeavouring to embed awareness, know-how and capability amongst students on how they can foster sustainability in their daily way of life.”

ITC Classmate, through its NGO partner Environmentalist Foundation of India (E.F.I), cleaned the land parcel of any non-degradable trash and invasive plants, completed trench work, and created nourishment beds. It planted 1350 saplings of native plants in addition to planting berry-bearing, nectar-bearing, and fruit-bearing varieties on the entire plot besides fencing it with a dedicated water source for the growth of the saplings.

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Encouraged by ITC’s large–scale afforestation initiative, Classmate took up a local tree plantation in Chennai along with students on the World Environment Day.

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