Messe Frankfurt India Hosted the 48th Edition of Media Expo 2022 in Mumbai

Business Events | June 2, 2022 | News

Media Expo Messe Frankfurt

Messe Frankfurt India organizes the 48th edition of Media Expo 2022 on 14 May at the Bombay Exhibition Centre, Goregaon. At the trade fair vsitors witnessed a variety of product launches and innovations in indoor, OOH, print and signage advertising segments.

Media Expo concluded by highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors including 17% new participants on the showfloors, the event garnered a footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.

KV Sridhar, Global Chief Creative Officer, Nihilent HyperCollective said, “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.” He further added “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology making their imagination come alive.”

Rohit Chopra, Chief Operating Officer, Times Innovative Media said, “There has been a ton of progress over the last few years in the printing & signage segments. Client interests and preferences are tilting towards eco-friendly products, and in materials which give a better feel to the brand. Moreover, consumer are largely aiming for materials which are economically feasible as well as sustainable to the environment. This show is something which was very much awaited by the industry. A lot of developments have happened over the last two years but nothing beats the tactile feeling of witnessing products and technologies face-to-face.” 

Sanjay Bindroo VP Sales, Arrow Digital (India) said, “We have recently launched a 3.2 metre large-format printing machine which is fully automated and PLC driven, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”

“The products that we are offering here are for light box, for display and for block out. The innovations that we brought are made from recycled yarn and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition as well,” said Karl Helfferich, Sales Director, Berger Textiles (Germany), a producer of textiles for the soft signage industries.

The show witnessed debutant international exhibitors from Germany, Italy and the UK. After three days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded by introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, scheduled to be held at India Expo Mart, New Delhi from 1 –3 September 2022. 

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Media Expo 2022 had visitor footfalls of 13,199 visitors and buyers from 15 countries and 27 Indian states on 14 May at Bombay Exhibition Centre, Goregaon.

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