NavaBharat Organises Dance Marathon in Nagpur to Celebrate International Dance Day

Industry Watch | May 4, 2022 | News

NavaBharat International Dance Day

Maharashtra’s leading Hindi Daily NavaBharat celebrated International Dance Day, by organizing 12 Hours of Non-Stop Dance Marathon (Nachenga Nagpur Non-stop) for the first time in India, to connect with youth and get their engagement for the brand.

The brand had associated with the Top 12 Dance academies/choreographers of Nagpur, 12 Business Partners, 12 corporate houses, 12 eminent personalities, and 12 Schools and Colleges for the same.

International Dance Day was celebrated in two modes Offline as well as online on 29 April 2022. The Dance Marathon started at 8 am and concluded after 12 hours at 8 pm in Nagpur.

They also composed the song ‘Nachenga Nagpur Non-stop’ that was associated with the choreographers who gave Nagpuri Signature Step to it, which got viral among the youth of Nagpur all over the internet with full excitement for the Dance Marathon.

NavaBharat announced lots of prizes for the reels had maximum numbers of views on their video reels.

Sandeip Vishnoi, Vice President, NavaBharat said, “In-country like India People celebrate every small happiness with dance, but after lockdown people are still in a phase of fear so to bring people out in this new normal and to get engaged with the youth we brought a unique idea to celebrate International Dance Day.”

Nitin Raut, Minister of Energy Department of Maharashtra said, “I am surprised to see the energy and enthusiasm of the youth for the dance. Dance gives us happiness, stress-free life, fitness, socialization and meditation.”

Amitesh Kumar, Police Commissioner of Nagpur said, “I am very happy to see this type of event happening in the city because after Covid’19 youth are more engaged on social media and this type of event will give them back to normal.”

The promotion was ensured through 360 degrees like Print, Radio, TV, OOH, On Ground and Digital & Social.

The brand had associated with the Top 12 Dance academies/choreographers of Nagpur, 12 Business Partners, 12 corporate houses, 12 eminent personalities, and 12 Schools and Colleges for the same.

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