HeftyVerse by Hungama Launches ‘Hefty Marketplace’ - NFT Platform for Media & Entertainment Industry

Industry Watch | April 26, 2022 | News

HeftyVerse Hungama Hefty Marketplace

HeftyVerse, a Web 3.0 initiative by Hungama, is all set to introduce Hefty Marketplace, an all-in-one-platform of NFTs, for the media & entertainment industry. Helmed by its user-first and community-driven mission, HeftyVerse has collaborated with Ajay Devgn, to drop the first NFT game and digital collectibles of the lead trio of the movie - Ajay Devgn, Amitabh Bachchan and Rakul Preet Singh - Runway 34, in the metaverse.

Built in collaboration with Polygon Studios and genesis partners like Hungama and Hindustan Talkies, eDAO, an entertainment and creator economy focused entity, funds and supports NFT projects and launches ranging from popular celebrities, record music labels, film studios, artists, gamers and content creators co-created with flourishing Web3 communities.

Keeping community and engagement at its core, Hefty and NFTify, a leading NFT marketplace solution company, together will build a robust Web3 social branded marketplace that facilitates users with better payment options and a user-friendly UX/UI. The Hefty Marketplace will aid Web 3.0 creators from the M&E industry globally to revolutionize the NFT industry. The strategic partnership will foster the rapid growth of the NFT ecosystem globally.

Hefty Marketplace will also launch on the Polygon chain and will have both ERC 721 and ERC 1155 smart contracts. The platform supports Metamask, WalletConnect, and Coinbase, through which users can easily buy the NFTs. Even though one will need MATIC tokens to buy the NFTs – on the Hefty one can pay directly through their bank cards to buy NFTs. Furthermore, Hefty also endorses a secondary market where users can easily sell their NFTs.

Helmed by its user-first and community-driven mission, HeftyVerse has collaborated with Ajay Devgn, to drop the first NFT game and digital collectibles of Runway 34, in the metaverse.

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