IIFL Securities Appoints Former Google & Piramal Executive Alok Arya as CMO

by  EVENTFAQS Bureau Industry Watch | April 20, 2022 | News

IIFL Securities Alok Arya

IIFL Securities, one of India’s broking and advisory firm has appointed Alok Arya as the Chief Marketing Officer. Arya was previously the Head of Digital, Integrated Media & PR for the Consumer Products division at Piramal Group, preceded by senior roles at Google, Future Group and Tata Housing.

Sandeep Bhardwaj, CEO, Retail, IIFL Securities welcomed his appointment and said, “We are excited to have Alok with us. With his vast experience across diverse industries & work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement & empowerment at the helm of it.”

Alok Arya, CMO, IIFL Securities said, “I am elated to join team IIFL on its journey to 'democratize wealth creation in India". With customer centricity at our core & a strong brand legacy, it's an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation & financial wellbeing in the country.”

Arya draws over a decade of experience of being an impact-oriented marketer with digital focus and trusted advisor to senior leaders across a variety of Indian and multi-national firms. Alok has driven growth strategies to help purpose driven brands bring big ideas to life. He believes in marrying the practice of digital strategy with marketing creative and has acquired an in-depth understanding of the Indian, global and the "glocal" consumer. He has a Master’s degree in Marketing from IBS Hyderabad.

IIFL Securities is in the process of accelerated digital transformation and has hired top quality talent in the last one year. It has also introduced multiple industry first products developed by its 200 strong digital and technology team in the past one year through its ‘IIFL Securities Innovation Hub.